Oracle Customer Spotlight Series
Aon reduces costs by 50% while improving insights, experiences
Aon transforms by streamlining processes, dismantling silos, improving data quality
Aon CIO Teffani Zadeh is tasked with putting in place technology that enables top-line growth. She knew managing Aon’s multiple CRM and marketing systems not only raised costs—it also led to convoluted processes that impacted sales and campaign effectiveness. Working with a dedicated team, Teffani launched a digital transformation. Today, the company uses Oracle CX Cloud, Oracle Eloqua, Oracle Analytics, and Oracle Autonomous Database to get a unified view of the entire business while boosting sales and generating high-quality leads. By automating sales, marketing, and reporting processes, front-line workers can now focus on growth.
We can provide insights with the push of a button across all of our regions, all of our solution lines—something that we have never, ever been able to do before.Teffani Zadeh CIO, Growth Enablement and North America IT, Aon
Hear from Teffani as well as reporting and marketing leaders at Aon to learn how the company was able to:
- Reduce costs and IT complexity
- Deliver actionable business insights
- Drive personalized campaigns and high-quality leads
Event speakers
Teffani Zadeh is the CIO of Growth Enablement at Aon Corporation, where she has worked for the past 18 years. In her role, Teffani manages the strategic roadmaps and day-to-day operations for the technology supporting Aon’s sales and marketing functions across 4 solution lines. Most recently, Teffani guided Aon through an implementation of Oracle’s Sales Cloud product, moving 11,000 client-facing colleagues from 6 instances of Salesforce to one instance of Sales Cloud. She has focused on leveraging the wealth of data now available in one CRM system to provide leadership with unprecedented insight into marketing impact and sales effectiveness.
Prior to joining Aon, Teffani was a management consultant at Deloitte Consulting where she focused on process redesign, focusing in the CRM space. She started her career at Electronic Data Systems (EDS) as a developer, which has served her well when managing large IT programs.
Teffani received her MBA from the University of Chicago and in her spare time, she can be found either planning or experiencing her next traveling adventure.
As Aon’s global reporting lead for sales, Liesbeth is responsible for the team that delivers valuable customer insights directly to Aon’s marketing and sales teams. She has worked at Aon for over 6 years.
Aon is a leading global professional services firm that provides advice and solutions to clients focused on risk, retirement, and health. They look to provide distinctive client value via innovative and effective risk management and workforce productivity solutions under-pinned by industry-leading data and analytics. Previously, Liesbeth was a Business Analyst at Vattenfall, a leading European energy company.
As Aon’s global Director for Marketing Technology, Nancy is responsible for a team that delivers support to Aon for the majority of Aon’s internal and external communication through multiple channels. She has worked at Aon for over 20 years.
Aon is leading global professional services firm that provides advice and solutions to clients focused on risk, retirement, and health. They look to provide distinctive client value via innovative and effective risk management and workforce productivity solutions under-pinned by industry-leading data and analytics. Previously, Nancy was responsible for the EMEA SFDC/Eloqua support function.