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Oracle Customer Spotlight Series
Tampa Bay Lightning use teamwork, data; boost fan engagement 28%
January 12, 2021
Tampa Bay Lightning Turns to Oracle Eloqua to Celebrate a Championship Season with Fans
A championship team full of fun, popular players is the greatest gift for anyone selling season tickets. However, amid the joy of the franchise’s first championship in 16 years, the team shared the same uncertainty about the future as the rest of the world. How many games would they play in the next season? How would they stay connected with their season ticket holders? How many fans could attend?
That’s why I work in sports. I think it pulls people together.Travis Pelleymounter Vice President of Ticket Sales and Service, Tampa Bay Lightning
Join us for a 45-minute live webinar to learn how the Lightning’s digital marketing team designed and deployed a communication strategy that:
- Delivered email to fans with only relevant messages
- Leveraged analytics for a 28% increase in fan engagement
- Resulted in a much more collaboration culture with the sales team
Speakers
