Oracle CX at Home

The Spirit of CX

May 4, 2021 | 4:00 p.m.–5:30 p.m. Pacific / 7:00 p.m.–8:30 p.m. Eastern

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The Spirit of CX

The ideal customer experience has long been a guiding light for organizations as they strive to delight customers throughout their buying journey. As technology has advanced, forward-thinking brands have been early adapters and have begun to create meaningful experiences at every interaction. The spirit of cx has been driven by companies willing to take risks, to test and learn, and to be at the forefront of a customer-led strategy across all business practices. Join us as we uncover the present and future applications of customer experience technologies.

While revealing the spirit of cx we will be joined by Tequila Casa Dragones Specialist, Sandra Fernandez to guide us through a tequila tasting. This spirit has hit recent acclaim with the proliferation of celebrity-owned brands, but none more lauded than female-founded Casa Dragones.


Heidi Eisenstein VP, Global CX Field Marketing & Event Strategy, Oracle

Heidi Eisenstein is Vice President of Global Field Marketing for the Customer Experience business at Oracle. Heidi has more than a decade of experience driving B2B marketing strategy and execution and leading high-performance teams. She spent the last 6 years at Adobe in several leadership positions supporting the Digital Experience business. Most recently she led Enterprise Field Marketing for the Americas, and before that she headed up global marketing for the Adobe + Microsoft partnership. Prior to Adobe, Heidi held positions at Microsoft in product and integrated marketing.

Dave Helmreich GVP, Oracle Marketing Cloud Sales - NA

Dave is currently group vice president at Oracle and responsible for Oracle Marketing Cloud in North America.

Prior to joining Oracle, Dave was the COO of LiveIntent, a platform that helps top brands deliver marketing and advertising messages in logged-in media. Dave also previously held the position of CEO of Audience Partners, a four-screen, enterprise advertising management company leveraging data science, programmatic ad buying and unique first party data assets to target individuals across devices.

Dave has a BS in Computer Science from the United States Naval Academy and an MBA from the Smith School of Business at the University of Maryland. He began his career in Naval Aviation where he spent a majority of his time in tactical aircraft and on aircraft carriers. Dave lives in the DC area with his wife and two children.