If 2020 has shown us anything it is that organizations can connect with consumers and create emotionally charged customer experiences by communicating beyond the point of transaction. By aligning with their branded concept and mission, brands can activate consumer sentiment, engagement, and brand loyalty. Join us as we explore brands that have used a challenging time to explore new and creative ways to connect with their consumers.
We will be joined by Rebecca Gordon, a celebrated astrologer by Harper’s Bazaar and the Dr. Oz. Show as she “reads” our respective brands and allows us to better understand how we translate cosmos symbols into everyday wisdom. Rebecca will briefly consult on the interactions of astrology and business acumen, a great way to kick-off the new year with renewed energy.
R “Ray” Wang (pronounced WAHNG) is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc. He’s also the author of the popular business strategy and technology blog “A Software Insider’s Point of View”. With viewership in the 10’s of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital.
His new best selling book Disrupting Digital Business, published by Harvard Business Review Press and now globally available provides insights on why 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000. In fact, this impact of digital disruption is real. However, it’s not the technologies that drive this change. It’s a shift in how new business models are created.
Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, Personify, and Johns Hopkins Hospital. He is a prominent and dynamic keynote speaker and research analyst working with clients on digital, innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data.
His Silicon Valley research firm, Constellation Research, Inc., advises Global 2000 companies on the future, business strategy, and disruptive technology adoption. Ray is a regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service, and other global media outlets. Wang has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.
For over 20 years, Nate Skinner has been building, executing and leading marketing & sales programs for some of the largest technology companies on earth—including Salesforce, Amazon Web Services, and currently Oracle.
Nate is an advocate for equal pay for women through the organization Women in Revenue, and volunteers as a Board Member for the American Red Cross.
On a personal note, Nate is an Arizona State University graduate, a history nerd, and loves to spend time with his family.
Heidi Eisenstein is Vice President of Global Field Marketing for the Customer Experience business at Oracle. Heidi has more than a decade of experience driving B2B marketing strategy and execution and leading high-performance teams. She spent the last 6 years at Adobe in several leadership positions supporting the Digital Experience business. Most recently she led Enterprise Field Marketing for the Americas, and before that she headed up global marketing for the Adobe + Microsoft partnership. Prior to Adobe, Heidi held positions at Microsoft in product and integrated marketing.
Rebecca Gordon (Siri Radha Kaur) is a celebrated astrologer, renowned author, presenter and founder of the 13 year running My Path Astrology School. She is also the resident astrologer at Harper's Bazaar and a regular guest on the Dr. Oz Show. From healing astrology readings to inspiring international retreats, classes, workshops, and conferences, Rebecca and her vibrant practice have helped thousands over the past 15 years align with their true life path. She has been gifted with the ability to translate cosmic symbols into everyday wisdom that is as transcendent as it is practical and actionable. Rebecca also consults with companies large and small to counsel on the intersections of astrology and business acumen.