The Future of CX
with Larry Ellison

Larry Ellison is chairman of Oracle Corporation and chief technology officer. He founded the company in 1977 and served as CEO until September 2014. He also races sailboats, flies planes, and plays tennis and guitar.

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

Samantha Mohr has been the VP of Inside Sales for Ricoh for the last four years. Samantha’s background include leadership roles of business to business Inside Sales organizations for the last 18 years. Prior to Ricoh, she worked at Citigroup, Boise Cascade and Office Max – where she was able to hone her skills in leadership development and coaching, talent management, compensation; as well as sales and strategy for SMB markets. Samantha is based out of St. Louis, MO and holds both a B.A. degree in Economics and Mathematics as well as an MBA from St. Mary’s University.

Susan Andreeff manages the Digital Commerce Operations team at Motorola Solutions and is the Agile Product Manager for the Commerce Value Stream within the company's Digital Transformation program. Over the last 5 years she has been responsible for launching both the Oracle Commerce Cloud and Oracle CPQ Cloud applications within MSI.

Susan Fisher is the Senior Manager of Global CRM & CPQ Platform Development for Hyster-Yale Group, a Materials Handling Manufacturer who makes products under both the Hyster and Yale brands. In this role Susan is responsible for managing both the company's CRM & CPQ systems, overseeing a global team responsible for system maintenance, enhancement and operational support for both internal functions and Hyster-Yale's extensive dealer network. Having worked at Hyster-Yale Group since 1998, Susan has held various executive positions ranging from customer facing to project management.

Lisa Joy Rosner is Oracle’s senior vice president of brand and content marketing. Her team is responsible for the verbal and visual identity of the company, as well as for infusing the voice of the customer across Oracle and its broader ecosystem. Lisa Joy’s teams include customer listening, communities, brand and advertising, sales enablement, competitive and market intelligence, and executive communications. These groups work with marketing teams across all Oracle product areas to deliver effective messaging and memorable content to customers, prospects, partners, and employees.

A Silicon Valley veteran, Lisa Joy has worked in data and analytics her entire career, across business intelligence, ecommerce, social analytics, martech, security, and autotech. She has been chief marketing officer at Otonomo, Neustar, and NetBase, and vice president of worldwide marketing at MyBuys, BroadVision, and DecisionPoint Applications. A motivating leader of high-performing teams as well as a passionate public speaker and storyteller, Lisa Joy brings a creative and educational approach to high-tech marketing.

Jay Baer, CSP and CPAE, has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period including 34 of the Fortune 500. His current firm, Convince & Convert, provides word-of-mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. His new book, “Talk Triggers,” is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. “Talk Triggers” is the instruction manual for making businesses grow with customer conversation. “Hug Your Haters,” Baer’s book on modern customer service and customer experience techniques, revolutionized the way business thinks about customer interactions, and was named one of the top three business books of 2016 by strategy+business.

Katrina strives to build and lead business-aligned, results-oriented teams that drive all things go-to-market, from bringing emerging products to life to innovating on mature and established product lines. Nearly 20 years in the customer experience arena have exposed her to the needs of many industries and diverse business models. At Oracle, she leads Portfolio Strategy for Oracle CX Sales and Commerce applications within product development where she helps define and hone in on key market opportunities, sales and marketing execution, and brand positioning.

Kamyar Seradjfar is head of product management for CX Sales, responsible for core sales automation, partner relationship management, sales performance and planning, and extensibility platform. He has a proven track record of leading enterprise and consumer product management, creating strategic product vision and delivering cloud products and platforms. Kamyar’s expertise include SaaS and Mobile Platforms, CRM, Billing, and ERP Applications, as well as application development platforms and PaaS products.

Ian is the VP for Product Management for Oracle's suite of Commerce solutions. His team of Product Managers, Business Analysts and UX Designers are responsible for Commerce applications that support many of the largest B2C and B2B eCommerce web sites in the world He has been in the eCommerce applications business for over 20 years, through which time he has seen the evolution from simple web tools through to today's sophisticated Commerce applications and the transition to Cloud business models.

Jeri Kelley is director of product strategy for commerce, cpq and subscriptions at Oracle and has over 15 years of experience in ecommerce and sales strategy. As part of the Oracle CX group, she helps brands build and enhance their digital selling footprint. Follow her on LinkedIn.

Michelle Brusyo, Director of Product Management at Oracle, leads a team focused on the trends, challenges, opportunities and innovations that drive one of the most crucial roles in business – sales. She is a go-to-market strategist for the Oracle CX Sales portfolio, which encompasses Sales Force Automation, Customer Data Management, Sales Performance Management, Partner Relationship Management and more. Prior to covering the CX Sales domain, Michelle spent over a decade specializing in Service technologies, with a particular passion for Visual Engagement solutions like video chat at screen sharing.

Douglas Wise owns Product Marketing for Oracle Cloud CX Sales. He has held many positions at Oracle, including corporate strategy and pre-sales consulting for Oracle Cloud CX solutions. Douglas is passionate about data and helping brands make every customer interaction matter.

Prior to Oracle, he served in the U.S. Air Force and was an intelligence analyst assigned to the Defense Intelligence Agency. Douglas was also a member of the Air Force Honor Guard and is an Afghanistan war veteran. Douglas received his B.S. in Political Science from Texas A&M University and is currently at UC Berkeley’s Haas School of Business.

With a marketing career spanning consumer goods, SMB applications, and enterprise solutions, Shad’s passion for connecting customers with products and solutions that create unique value for them is endless. As a member of Oracle’s Global CX Product Marketing team, he is responsible for bringing customer experience solutions to life through compelling and engaging storytelling. Shad currently specializes in solutions used by organizations looking to enrich primary revenue generation activities and enhance the customer experience with intuitive self-service capabilities, including Commerce; Configure, Price, Quote (CPQ); and Subscription Management.