The Future of CX
with Larry Ellison

Come join Larry Ellison on Thursday, October 29, where he’ll lay out his vision for the future of CX, and how companies are re-engineering marketing, sales, and service processes to make every customer interaction matter. Oracle and industry leaders will share ideas for harnessing data so you can deliver the right message to the right customer at the right time.

Featured speakers

Larry Ellison

Larry Ellison

Chairman of the Board and Chief Technology Officer, Oracle

Larry Ellison is chairman of Oracle Corporation and chief technology officer. He founded the company in 1977 and served as CEO until September 2014. He also races sailboats, flies planes, and plays tennis and guitar.

Rob Tarkoff

Rob Tarkoff

Executive Vice President, Oracle CX and Data Cloud

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

Samantha Mohr

Samantha Mohr

Vice President, Inside Sales, Ricoh

Samantha Mohr has been the VP of Inside Sales for Ricoh for the last four years. Samantha’s background include leadership roles of business to business Inside Sales organizations for the last 18 years. Prior to Ricoh, she worked at Citigroup, Boise Cascade and Office Max – where she was able to hone her skills in leadership development and coaching, talent management, compensation; as well as sales and strategy for SMB markets. Samantha is based out of St. Louis, MO and holds both a B.A. degree in Economics and Mathematics as well as an MBA from St. Mary’s University.

Susan Andreeff

Susan Andreeff

Senior Manager & Agile Product Manager, Digital Commerce, Motorola Solutions, Inc.

Susan Andreeff manages the Digital Commerce Operations team at Motorola Solutions and is the Agile Product Manager for the Commerce Value Stream within the company's Digital Transformation program. Over the last 5 years she has been responsible for launching both the Oracle Commerce Cloud and Oracle CPQ Cloud applications within MSI.

Susan Fisher

Susan Fisher

Senior Manager of Global CRM & CPQ Platform Development, Hyster-Yale Group

Susan Fisher is the Senior Manager of Global CRM & CPQ Platform Development for Hyster-Yale Group, a Materials Handling Manufacturer who makes products under both the Hyster and Yale brands. In this role Susan is responsible for managing both the company's CRM & CPQ systems, overseeing a global team responsible for system maintenance, enhancement and operational support for both internal functions and Hyster-Yale's extensive dealer network. Having worked at Hyster-Yale Group since 1998, Susan has held various executive positions ranging from customer facing to project management.

Lisa Joy Rosner

Lisa Joy Rosner

Senior Vice President, Brand and Content Marketing, Oracle

Lisa Joy Rosner is Oracle’s senior vice president of brand and content marketing. Her team is responsible for the verbal and visual identity of the company, as well as for infusing the voice of the customer across Oracle and its broader ecosystem. Lisa Joy’s teams include customer listening, communities, brand and advertising, sales enablement, competitive and market intelligence, and executive communications. These groups work with marketing teams across all Oracle product areas to deliver effective messaging and memorable content to customers, prospects, partners, and employees.

A Silicon Valley veteran, Lisa Joy has worked in data and analytics her entire career, across business intelligence, ecommerce, social analytics, martech, security, and autotech. She has been chief marketing officer at Otonomo, Neustar, and NetBase, and vice president of worldwide marketing at MyBuys, BroadVision, and DecisionPoint Applications. A motivating leader of high-performing teams as well as a passionate public speaker and storyteller, Lisa Joy brings a creative and educational approach to high-tech marketing.

Jay Baer

Jay Baer

Event Host, Content Marketing Consultant, and CEO of Convince & Convert

Jay Baer, CSP and CPAE, has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period including 34 of the Fortune 500. His current firm, Convince & Convert, provides word-of-mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. His new book, “Talk Triggers,” is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. “Talk Triggers” is the instruction manual for making businesses grow with customer conversation. “Hug Your Haters,” Baer’s book on modern customer service and customer experience techniques, revolutionized the way business thinks about customer interactions, and was named one of the top three business books of 2016 by strategy+business.

Katrina Gosek

Katrina Gosek

Vice President, Product Development, CX Sales and Commerce Portfolio, Oracle

Katrina strives to build and lead business-aligned, results-oriented teams that drive all things go-to-market, from bringing emerging products to life to innovating on mature and established product lines. Nearly 20 years in the customer experience arena have exposed her to the needs of many industries and diverse business models. At Oracle, she leads Portfolio Strategy for Oracle CX Sales and Commerce applications within product development where she helps define and hone in on key market opportunities, sales and marketing execution, and brand positioning.

Kamyar Seradjfar

Kamyar Seradjfar

Vice President, CX Sales Product Management, Oracle

Kamyar Seradjfar is head of product management for CX Sales, responsible for core sales automation, partner relationship management, sales performance and planning, and extensibility platform. He has a proven track record of leading enterprise and consumer product management, creating strategic product vision and delivering cloud products and platforms. Kamyar’s expertise include SaaS and Mobile Platforms, CRM, Billing, and ERP Applications, as well as application development platforms and PaaS products.

Ian Davis

Ian Davis

Vice President, CX Commerce Product Management, Oracle

Ian is the VP for Product Management for Oracle's suite of Commerce solutions. His team of Product Managers, Business Analysts and UX Designers are responsible for Commerce applications that support many of the largest B2C and B2B eCommerce web sites in the world He has been in the eCommerce applications business for over 20 years, through which time he has seen the evolution from simple web tools through to today's sophisticated Commerce applications and the transition to Cloud business models.

Jeri Kelley

Jeri Kelley

Director, CX Commerce Product Strategy, Oracle

Jeri Kelley is director of product strategy for commerce, cpq and subscriptions at Oracle and has over 15 years of experience in ecommerce and sales strategy. As part of the Oracle CX group, she helps brands build and enhance their digital selling footprint. Follow her on LinkedIn.

Michelle Brusyo

Michelle Brusyo

Director, CX Sales Product Strategy, Oracle

Michelle Brusyo, Director of Product Management at Oracle, leads a team focused on the trends, challenges, opportunities and innovations that drive one of the most crucial roles in business – sales. She is a go-to-market strategist for the Oracle CX Sales portfolio, which encompasses Sales Force Automation, Customer Data Management, Sales Performance Management, Partner Relationship Management and more. Prior to covering the CX Sales domain, Michelle spent over a decade specializing in Service technologies, with a particular passion for Visual Engagement solutions like video chat at screen sharing.

Douglas Wise

Douglas Wise

Product Marketing Manager, CX Sales, Oracle

Douglas Wise owns Product Marketing for Oracle Cloud CX Sales. He has held many positions at Oracle, including corporate strategy and pre-sales consulting for Oracle Cloud CX solutions. Douglas is passionate about data and helping brands make every customer interaction matter.

Prior to Oracle, he served in the U.S. Air Force and was an intelligence analyst assigned to the Defense Intelligence Agency. Douglas was also a member of the Air Force Honor Guard and is an Afghanistan war veteran. Douglas received his B.S. in Political Science from Texas A&M University and is currently at UC Berkeley’s Haas School of Business.

Shad Stalians

Shad Stalians

Senior Product Marketing Manager, CX Commerce, Oracle

With a marketing career spanning consumer goods, SMB applications, and enterprise solutions, Shad’s passion for connecting customers with products and solutions that create unique value for them is endless. As a member of Oracle’s Global CX Product Marketing team, he is responsible for bringing customer experience solutions to life through compelling and engaging storytelling. Shad currently specializes in solutions used by organizations looking to enrich primary revenue generation activities and enhance the customer experience with intuitive self-service capabilities, including Commerce; Configure, Price, Quote (CPQ); and Subscription Management.

Why attend an Oracle CX Virtual Summit?

Listen to inspiring leaders and learn about the future of CX technology and how you can provide better customer experiences that amplify your performance and make a stronger impact by:

  • Innovating with new technologies
  • Leveraging data and analytics to unlock key customer insights
  • Reducing costs and driving revenue

Highlights


  • See and learn from Oracle Cloud CX visionaries and industry experts
  • Hear success stories directly from customers themselves
  • Learn actionable steps to get started on the path to CX success for your business
  • Take advantage of on-demand resources available after the program

Calendar of events

October 29

12:05
PM
The Future of CX
Larry EllisonChairman of the Board and Chief Technology Officer, Oracle
Rob TarkoffExecutive Vice President, Oracle CX and Data Cloud, Oracle

While every industry is unique, there is a common challenge facing all organizations: the need to unify data from across business functions to address rapidly changing customer expectations. This need is not new, but the older solutions that provided heterogeneous, fragmented point-to-point integrations are no longer sufficient.

Join Larry Ellison and Rob Tarkoff, EVP Oracle CX Cloud and Oracle Data Cloud, to learn about the future of CX and how Oracle is helping organizations across industries see data in new ways so they can meet and exceed ever-changing customers’ expectations.

12:05 PM
1:00 PM
1:05
PM
The shift to digital selling at Ricoh
Samantha MohrVice President, Inside Sales, Ricoh
Katrina GosekVice President, CX Product Strategy, Oracle

Leading brands are rethinking how they market and sell their products to drive business growth today and in the future. Join us and hear first-hand from Ricoh on how they are accelerating their shift to digital selling and redefining the experience they are designing for their sellers and customers.

1:05 PM
1:25 PM
1:25
PM
Women in Leadership Panel: Optimizing Online Experiences to Address Accelerating Change
Lisa Joy RosnerSenior Vice President, Brand and Content Marketing, Oracle
Susan AndreeffSenior Manager & Agile Product Manager, Digital Commerce, Motorola Solutions, Inc.
Susan FisherSenior Manager of Global CRM & CPQ Platform Development, Hyster-Yale Group

Your customers’ lives have been disrupted; same with your business model. What comes next? How do you adapt to satisfy the needs of both when change is constant? Agility has never been more important, leading businesses across industries to evolve in record time. Now many organizations are racing to replace high-friction engagement models by bringing no/low touch and online selling models to the forefront, and achieving years’ worth of transformation in months, weeks, or even days. Join this panel of distinguished women leaders from Motorola Solutions, Hyster-Yale, and Oracle as they discuss their strategies for responding to changing customer needs and how they’re repositioning their organizations’ capabilities to thrive in this new normal.

1:25 PM
1:45 PM
1:45
PM
Buying Signals and the Future of Sales and Commerce
Katrina GosekVice President, CX Product Strategy, Oracle
Kamyar SeradjfaVice President, CX Sales Product Management, Oracle
Ian DavisVice President, CX Commerce Product Management, Oracle

Over the past few years, sales organizations have been transforming to meet evolving customer expectations in the Experience Economy. But more recently, global dynamics such as the COVID-19 pandemic and resulting reliance on technology and changes in human behavior have accelerated this pace. Customers are simply demanding more, and businesses are scrambling to keep up. In this session, the Oracle Cloud CX product team will share the thoughts on the future of sales and commerce.

1:45 PM
2:05 PM
2:05
PM
Visualize Your Path to Sales Excellence
Michelle BrusyoDirector, CX Sales Product Strategy, Oracle
Douglas WiseProduct Marketing Manager, CX Sales, Oracle

During these times of great disruption, businesses that make every customer interaction matter will continue to thrive. Buyers expect and demand more than ever, so it’s make or break time for brands. Join us for this special session as we reveal how successful companies unify and enrich their customer data across sales, service, marketing and finance and hear how customers are currently growing sales in these times.

2:05 PM
2:30 PM
Visualize Your Path to Digital Commerce Excellence
Jeri KelleyDirector, CX Commerce Product Strategy, Oracle
Shad StaliansSenior Product Marketing Manager, CX Commerce, Oracle

Every customer expects to transact in the way that meets their needs most efficiently. While many organizations were already struggling to stay ahead of these expectations, the recent disruptions to existing business models has forced a renewed focus on achieving digital transformation quickly for the sake of survival. Beyond the immediate challenges, organizations must embrace agility and adaptability as core competencies to evolve faster than ever going forward. This session explores common stages of digital commerce maturity, highlighting how thriving organizations are continuously evolving to connect their customers to all of their goods and services using intelligent, buyer-specific experiences that can be deployed anywhere.

2:05 PM
2:30 PM

 

On-Demand Videos

Intelligent Service in the Experience Economy—September 17, 2020

Mastering Customer Signals in the Experience Economy (24:33)

Rob Tarkoff, Executive Vice President, Oracle CX and Data Cloud

Service Signals and the Impact of the Experience Economy (25:50)

Chris McGugan, Senior Vice President, Oracle CX Service

Jeff Wartgow, Vice President, Product Management, Oracle

Visualize Your Path to Service Excellence (22:57)

Shawn Myers, Director of Oracle CX Product Marketing, Oracle

Danette Beal, Senior Product Manager for CX Service, Oracle

Visualize Your Path to Field Service Excellence (42:30)

Pradeep Atluri, Vice President, Information Strategy and Technology, Badger Daylighting

John Ranalli, Principal Product Manager, Oracle

Alice Park, CX Global GTM, Oracle

Lisa Joy Rosner, Senior Vice President of Brand and Content Marketing, Oracle

Jeff Wartgow, Vice President, Product Management, Oracle

Personalized Marketing in the Experience Economy—August 6, 2020

Mastering Customer Signals in the Experience Economy (21:48)

Rob Tarkoff, Executive Vice President, Oracle CX and Data Cloud

Matching the Pace of Customer Change (21:39)

Shashi Seth, Senior Vice President, Oracle CX Marketing

Holly Simmons, Vice President, Oracle CX Marketing and CX Unity

Visualize Your Path to B2B Marketing Excellence (43:14)

Rossa Shanks, CMO, Dow Jones

Lisa Joy Rosner, Senior Vice President of Brand and Content Marketing, Oracle

Andrea Tucker, Director of Product Marketing, Oracle

Visualize Your Path to B2C Marketing Excellence (39:07)

Tyri Squyres, Vice President of Marketing, FRONTIER Airlines

Bryan Finfrock, Director of Product Marketing, Oracle

Angela Wells, Senior Director, CX Customer Advocacy, Oracle