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  1. Events
  2. Oracle Advertising and CX Virtual Summit

Intelligent Service in the Experience Economy

September 17, 2020

Watch the replay

Today, service managers must meet customer expectations and reduce costs while managing remote teams and employee safety. Learn how new digital technologies and access to data can help your service organization evolve to address new requirements.

Mastering Customer Signals in the Experience Economy—Intelligent Service (24:33)

As CX professionals look towards recovery and reinvention, they rely on customer signals to guide them. Learn how to interpret those signals so you can meet expectations and position your company for growth.

Rob Tarkoff, Executive Vice President, Oracle CX and Data Cloud

Service Signals and the Impact of the Experience Economy (25:50)

New behaviors and digital technologies are changing how companies interact with customers. Catch a glimpse of the future of customer service and learn how to interpret customer signals to revolutionize the customer experience.

Chris McGugan, Senior Vice President, Oracle CX Service
Jeff Wartgow, Vice President, Product Management, Oracle

Visualize Your Path to Service Excellence (22:57)

Explore the stages of service maturity. Learn how you can evolve from a solid service foundation to leveraging data and customer intelligence and ultimately becoming a service disruptor.

Shawn Myers, Director of Oracle CX Product Marketing, Oracle
Danette Beal, Senior Product Manager for CX Service, Oracle

Visualize Your Path to Field Service Excellence (42:30)

Understand the stages of field service maturity so you can evolve your field service foundation, increase efficiencies and customer satisfaction, and differentiate your brand.

Pradeep Atluri, Vice President, Information Strategy and Technology, Badger Daylighting
John Ranalli, Principal Product Manager, Oracle
Alice Park, CX Global GTM, Oracle
Lisa Joy Rosner, Senior Vice President of Brand and Content Marketing, Oracle
Jeff Wartgow, Vice President, Product Management, Oracle


Maturity guide: Achieving intelligent B2C service

Serving others is stressful if the tools meant to serve you don’t. You deserve a solution that takes your side.


Webcast: Intelligent B2B service in a changing world

Take the first step toward service symbiosis.


Report: Balance field service efficiency with customer expectations

Learn from your peers about the CX trends shaping service. Discover how you can elevate experiences for both your technicians and customers.