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Oracle Advertising and CX Virtual Summit: How Customer-Obsessed Marketers Succeed with Personalization

Join us on July 29 at 12 p.m. - 1 p.m. ET

Hear how real marketers use personalization to drive growth, loyalty, and engagement

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Rusty Warner of Forrester and also experts from Sleep Number and Dow Jones.

Attend for:

  • Insights Forrester’s latest personalization research to act upon immediately
  • Tips for better marketing based on real-life success stories
  • Industry trends that show where and how you can optimize for your organization's growth

Register today for an insight-packed event that promises to inspire your personalization journey.

Featured speakers

Rusty Warner
Rusty Warner Vice President and Principal Analyst, Forrester

Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.

Previous Work Experience
Rusty has more than 30 years' experience in marketing and customer analytics, product management and product marketing, marketing leadership, and strategic planning. Before joining Forrester, Rusty was senior vice president of marketing for SDL's Campaign Management and Analytics Division (Alterian), focused on solutions for marketing automation, customer analytics, campaign management, and email marketing. Prior to SDL, Rusty was with NCR and Teradata for 22 years in both the US and Europe. As head of marketing for Teradata’s EMEA operations, he built a "virtual" team to ensure effective marketing execution across 25 countries, with responsibility for all internal and external marketing activities, customer communications and events, press and analyst relations, joint marketing with partners, product marketing, program deployment, and sales enablement. He also has extensive global consulting and sales support experience based on customer engagements in 45 countries, with particular emphasis on EMEA.

Education
Rusty graduated summa cum laude from West Virginia University, with a Bachelor of Science degree in computer science. In addition to being a National Merit Scholar and a member of Phi Beta Kappa, Alpha Phi Omega, and Phi Gamma Delta, he was WVU's Mr. Mountaineer (outstanding senior) and Outstanding Greek Man (top fraternity senior). Rusty relocated to the United Kingdom in 1996 and holds dual American and British citizenship.

Nataly Avila
Nataly Avila Head of Global Digital Transformation, TIGI and Head of Marketing, TIGI Americas

Nataly Avila is the head of global digital transformation at TIGI and the head of marketing at TIGI Americas. As a marketing professional with 16 years of experience in the salon professional beauty space, Nataly has made it her life’s work to help hairdressers. During her career, she has ideated and launched numerous products, campaigns, and programs in the sales, marketing, education, and customer service spaces. While working for both large corporate businesses and small entrepreneurial brands, she has executed physical and digital marketing campaigns. Nataly delivers success to the business and to the customers she serves—always coming from a place of authentic leadership, transparency, and storytelling. Most recently, Nataly’s work has focused on digitally transforming a historically analog business with a multiyear plan that includes a comprehensive B2B ecommerce strategy, an affiliate D2C pilot program, and a digital education plan that maximizes the power of technology without compromising the spirit of an industry based largely on relationship and touch.

Lisa B. Erickson
Lisa B. Erickson Senior Director of CRM and Loyalty, Sleep Number Corporation

As the Senior Director of CRM and Loyalty, Lisa leads the development, execution, and management of Sleep Number’s Loyalty program, the InnerCircle Rewards Program, as well as all customer communications via direct mail, email, and SMS. Lisa is responsible for the overall success and ongoing growth and management of these programs. She directs the testing of all programs to ensure continued evolution and growth. She is responsible for the InnerCircle Rewards Program member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning, and marketing, she can activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle Rewards program and all customer communications to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living their all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Hannah Kranich
Hannah Kranich Director of Demand Generation Dow Jones’ Business Information and Services

Hannah Kranich is a metrics driven, tech-curious marketer with over two decades of experience driving growth for B2B and B2C companies. As Director of Demand Generation for Dow Jones’ Business Information and Services division, she is focused on helping the marketing and sales teams generate pipeline and revenue, while bringing data to life in meaningful ways. Over the past 2 and a half years, Hannah has overhauled Dow Jones’ inbound and outbound marketing efforts and brought on new technologies to help the team identify companies that are most likely to become customers. Outside of work, Hannah can be found spending time with her husband and her three children on Roosevelt Island in NYC.

Mia McPherson
Mia McPherson Senior Manager, Content Marketing Strategy, Oracle

Mia McPherson is the senior manager of content marketing strategy at Oracle and leads a talented team responsible for Oracle Advertising and Customer Experience-related media properties including the Oracle Advertising Blog, the Oracle CX Blog, and the Oracle Modern Marketing blog. Mia has had the pleasure of interviewing more than 100 advertising and CX leaders virtually and live, including for an award-winning Women in Tech video series. Before her career in tech, Mia worked in fiction and children’s book publishing, is a two-time published author, and has edited more than 50 novels. Mia holds a bachelor’s degree in journalism and an MBA from The Ohio State University and, more importantly, holds the title of mom to an adorable 9-month-old boy and a 4-year-old cat.

Agenda

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Welcome Remarks & Introductions

Perspectives on Personalization: A Holistic Approach

Good personalization addresses customer needs, creates mutual value, and improves overall CX. Getting it right requires industry expertise, enterprise data management, ownership across multiple teams, and capable technology. Join featured speaker Rusty Warner, Vice President and Principal Analyst at Forrester, as he guides you through a holistic approach to building a personalization strategy. He’ll share Forrester’s research and insights related to customer understanding, privacy and trust, personalized content, technology solutions, industry requirements, and cross-functional collaboration.

  • Rusty Warner

    Vice President and Principal Analyst, Forrester

Personalization in Practice: Hear from the Experts

The path to personalization is different for every business, but the outcome is the same: to create exceptional customer experiences that deliver results. Understanding where to start and how to be successful is best realized by learning from others. Join guest speakers from Forrester, Sleep Number Corporation, TIGI Americas, and Dow Jones' Business and Information Services as they share success stories, best practices, and key takeaways around putting personalization into practice.

  • Rusty Warner

    Vice President and Principal Analyst, Forrester

  • Nataly Avila

    Global Head of Digital Transformation and Head of Local Marketing, TIGI Americas - Unilever

  • Lisa B. Erickson

    Senior Director of CRM and Loyalty, Sleep Number Corporation

  • Hannah Kranich

    Director of Demand Generation, Dow Jones’ Business Information and Services

Join us for this brief but value-packed event.


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