Oracle Advertising and CX Virtual Summit: How Customer-Obsessed Marketers Succeed with Personalization

July 29, 2021 | Original broadcast

How Customer-Obsessed Marketers Succeed with Personalization– Full show (1:03:13)

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Rusty Warner of Forrester and also experts from Sleep Number, TIGI Americas, and Dow Jones.

Customer-Obsessed Marketers Succeed with Personalization (highlights) (3:08)

Missed the event? Hear how you can create new ways of delivering marketing personalization techniques, gain new industry-expert insights, and set your own personalization goals to keep pace with current trends.

Personalization in Practice: Hear from the Experts (38:27)

Listen to guest speakers from Forrester, Sleep Number Corporation, TIGI Americas, and Dow Jones' Business and Information Services as they share success stories, best practices, and key takeaways around putting personalization into practice.

Perspectives on Personalization: A Holistic Approach (16:58)

Good personalization addresses customer needs, creates mutual value, and improves overall CX. Getting it right requires industry expertise, enterprise data management, ownership across multiple teams, and capable technology.

15th Annual Markie award finalists (1:00)

The 15th annual Markie Awards applaud the movers, shakers, and experience makers. See this year's 67 finalists and click through to watch all 14 winners announced for each category.

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