Join us for a webinar featuring retail industry leaders to hear how you can deepen your understanding of customers. Learn how mobile apps, chatbots, virtual services, multiple data sources, and AI can help deliver a frictionless customer experience (CX) across various channels to drive long-term loyalty.
April 20 at 10 a.m. ET / 12 p.m. BRT / 3 p.m. CET
Slower consumer spending, new subscription revenue models, increased competition, and rising customer expectations are all changing the game for retail.
To deliver value beyond the products and services you sell, you must compete as a connected retailer—offering integrated, omnichannel interactions and adapting to customer behaviors in real time.
Featured speakers include leaders from:
Learn how the new connected retailer can connect with the digital consumer.
Michael Forhez, Oracle’s global managing director for consumer markets, shares his perspective on meaningful digital transformations for retailers.
Global Managing Director, Consumer Markets, Oracle Industry Solutions
In a changing world, consumer brands need to implement advanced digital capabilities to win. Retail and consumer goods brands that want to succeed must focus on advanced digital capabilities while delivering frictionless customer experiences. In this session, Artemis Berry, vice president of member relations and strategic partnerships at the National Retail Federation joins Sucharita Kodali, vice president and principal analyst serving eBusiness and channel strategy professionals at Forrester, to discuss current marketing challenges and wins for retailers as they compete on CX in the digital age.
Vice President, Member Relations and Strategic Partnerships, National Retail Federation
Global Managing Director, Consumer Markets, Oracle Industry Solutions
Vice President, Principal Analyst Serving eBusiness and Channel Strategy Professionals, Forrester
The global pandemic rapidly accelerated customer demand for change and innovation in the retail sector. Innovative brands responded by accelerating digital investments to better understand customers and meet them on the channels where they prefer to engage. In this session, Sean Kelly, vice president and CMO of ABC Fine Wines and Spirits, will highlight the company’s success in the pandemic economy and explain how omnichannel commerce and a robust, connected customer experience led to 2000 percent growth.
Loyalty is the byproduct of exceptional customer experiences. Modern-day loyalty goes beyond “spend-to-get” programs and is built through meaningful brand moments throughout the customer journey. Today, businesses must react and adapt to customer behaviors and cues in real-time. Brands that consistently deliver exceptional customer experiences—powered by innovative, cross-channel marketing products, connected service tools, and flexible commerce engines—are the ones successfully driving loyalty and growth.
Head of Loyalty Strategy and Growth,
Oracle Marketing Cloud
Today’s customers want to build deeper relationships with their favorite retailers; they are willing to shop around for brands that meet their needs and expectations. As a result, retailers need to find new ways to stay connected and interact with customers across all channels. CX technology can play a pivotal role for retailers seeking to differentiate themselves from the competition. In this session, Foot Locker’s Roger Ma and Newell Brands Ecommerce’s Alyssa Rinck discuss their company’s loyalty programs with Oracle’s Emily Rudin. You’ll learn how Foot Locker and Yankee Candle capture critical customer insights at every touchpoint to drive the personalized communications, relevant promotions, and compelling brand experiences that lead to meaningful relationships with loyalty members.
Artemis Berry is vice president of member relations and strategic partnerships at the National Retail Federation (NRF). Berry leads the year-round member experience, recruitment, and engagement strategy and oversees a team responsible for partnerships, products, and program management for digital, technology, cybersecurity, loss prevention, and marketing communities for the retail industry.
Before taking on the membership role, Berry managed NRF’s digital retail community and was responsible for community engagement, education, and thought leadership. She formed the NRF Digital Council, established and managed NRF’s Startup of the Year Competition, and led other key programs and partnerships.
Prior to joining NRF, Berry worked at several technology startups. Her last role was as the marketing director for Vision Chain, a startup software company based in the Washington, DC area, where she managed the marketing portfolio including media, digital strategy, and event management as well as supporting business development, customer success, and strategic partnership initiatives.
Sean Kelly is vice president of marketing and communications for ABC Fine Wine & Spirits, a family-owned and -operated company since 1936. ABC has 125 stores in Florida and three ecommerce websites. It is one of the most highly respected alcohol beverage retailers in the country. Sean’s responsibilities include leading ecommerce and omnichannel strategies. During the first several months of the coronavirus pandemic, ABC’s online business increased by at least 2000% year-over-year for several months in a row. The strategies and execution put in place to manage that increase transformed ABC’s business with the addition of curbside service and delivery. Sean’s previous work includes marketing, media relations, public affairs, and consulting roles for restaurant and hotel associations and a Washington, DC-based utility company. Prior to that, he earned multiple Emmy and Murrow awards in television news for investigative and general assignment reporting in Boston. He is based in Orlando, Florida.
Sucharita Kodali serves digital business strategy professionals. She is an expert on ecommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. Sucharita is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
Roger Ma has worked in the loyalty and CRM marketing space for more than 15 years. Prior to Foot Locker, he spent a majority of his career at American Express, where he managed loyalty and marketing initiatives in the financial services, retail, and B2B industries.
Alyssa Rinck leads growth strategies at Newell Brands, including the launch of both the Yankee Candle loyalty and subscription programs. She also supports the innovation roadmap in the ecommerce channel across all Newell Brands, including Marmot, Foodsaver, Graco, and Baby Jogger.
Prior to joining Newell Brands, Alyssa served in the retail, consumer goods, travel, and hospitality practice at Cognizant Consulting where she advised Fortune 500 companies, most notably Walmart eCommerce. Earlier in her career, Alyssa won accolades at Macy’s for growing third-party partnerships with more than 25 brands such as Sunglass Hut, Burberry, Louis Vuitton, and Gucci.
Alyssa holds a Bachelor of Science in merchandising from the Fashion Institute of Technology in New York, NY and a Master of Business Administration from the Simon Business School at the University of Rochester.
Outside of work, Alyssa is either making a poor attempt to keep up on the Peloton leaderboard, or redecorating her home in Rochester, NY.
Michael Forhez is the global managing director of consumer markets for Oracle’s industry strategy group. He began his career in the consumer goods industry with roles at Revlon, Unilever, and Kraft General Foods. Michael brings more than 30 years of diversified sales, marketing, and management consulting experience to Oracle’s customers across the globe.
A leader in the Oracle CX product organization, Emily Rudin is responsible for loyalty strategy, innovation, and growth. This responsibility extends across all apps and integrations in CX to ensure personalized customer experiences are delivered across Oracle Marketing Cloud technologies.
Emily joined Oracle in January of 2020 as part of the acquired leadership team of CrowdTwist. Prior to the acquisition, she oversaw the client success, sales, marketing, and strategy teams for CrowdTwist in her role as chief customer officer. Emily has more than 15 years of retail, analytics, client services, and marketing experience. Throughout her career, Emily has led transformational initiatives that enable brands and retailers to form strong connections with their customer base. She offers a unique customer-centric perspective and has a proven track record for increasing value for customers, managing complex relationships, and developing ROI for customers.
Prior to joining CrowdTwist, Emily held executive positions at Macy’s, Coach, Ann Inc., dunnhumby, and The Children’s Place. She holds a bachelor’s degree in consumer studies from Syracuse University.
Rose Spicer leads industry marketing at Oracle. Rose and her global marketing team craft content and execute programs that highlight customer success to articulate the value of complex solutions and cloud services. Prior to her new role leading industry marketing, Rose led retail marketing at Oracle for several years. She sits on the Associate Member Council for the National Retail Federation. Rose has a Bachelor of Science in business administration from the University of Richmond and more than 20 years of marketing experience in technology.