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Whether you have a full staff of marketing professionals or a lean do-it-all demand generation team, Oracle CRM On Demand Marketing provides organizations with a smart, simple, integrated solution for managing marketing campaigns and activities. Oracle CRM On Demand Marketing provides a full suite of capabilities to automate the complete marketing process, from designing inbound and outbound campaigns through lead management and lead nurturing to measuring marketing ROI. With built-in e-mail and Web marketing, easy-to-use automation, and built-in analytics, Oracle CRM On Demand Marketing provides the best of enterprise marketing automation with the benefits of complete integration with CRM.