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Oracle CRM On Demand Life Sciences Edition—Medical Solution is the first cloud-based CRM designed specifically for the medical industry. Life Sciences Edition—Medical Solution includes additional functionality to support key business processes unique to the medical industry, such as medical and education and marketing events, physician and hospital account and call management, sales planning and forecasting, complex hospital and physician activity and e-mail management, and closed-loop service and support. The result is faster time to value, less customization, and increased user adoption.