- Testing is part of the brand culture and vital in building every element of the roadmap
- A rebuilt booking engine and website needed optimising within a short timeframe
- The increased test velocity required expert consultancy and self-serve solutions
- Changes needed to be delivered through a new content management system
- Test velocity increased with Oracle Maxymiser team working alongside a self-serve platform
- Complex tests handled by campaign design team, simple tests run internally
- Changes beta tested with core contacts to reduce risk with first-time users
- Trialled customer testimonials on the landing page
- Ancilliary product page redesigned to drive conversions for optional travel extras
Why National Express chose Oracle
After migrating to Oracle, National Express redesigned its app page, which increased engagement by 22% from its website. Also, redesign of the company's ancillary product page generated a significant increase in ancillary sales, leading to an overall increase in AOV.
In addition, newly featured customer testimonials drove a direct lift in sales orders from the page.