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  1. Oracle France
  2. Événements
  3. Oracle Advertising and CX Virtual Summit

Personalized Marketing in the Experience Economy

15 September, 2020

Watch the replay

Whether you market to consumers or businesses, personalized experiences based on data can produce loyal customers. Learn how marketing innovations from Oracle can help B2B and B2C companies evolve to meet rising customer expectations.

Mastering Customer Signals in the Experience Economy (21:49)

As CX professionals look towards recovery and reinvention, they rely on customer signals to guide them. Learn how to interpret those signals so you can meet expectations and position your company for growth.

Rob Tarkoff, Executive Vice President, Oracle CX and Data Cloud

Matching the Pace of Customer Change (21:39)

Learn how Oracle’s latest marketing innovations help marketers orchestrate hyperpersonalized experiences that inspire lifetime customer loyalty.

Shashi Seth, Senior Vice President, Oracle CX Marketing, Oracle
Holly Simmons, Outbound Product Management for Oracle CX Mareketing and CX Unity, Oracle

Visualize Your Path to B2B Marketing Excellence (43:14)

Learn how Oracle’s latest marketing innovations help marketers orchestrate hyperpersonalized experiences that inspire lifetime customer loyalty.

Rossa Shanks, CMO, Dow Jones
Lisa Joy Rosner, Senior Vice President of Brand and Content Marketing, Oracle
Andrea Tucker, Director of Product Marketing, Oracle

Visualize Your Path to B2C Marketing Excellence (39:07)

Discover the stages of B2C marketing maturity and the capabilities needed to move forward at each step.

Tyri Squyres, Vice President of Marketing, FRONTIER Airlines
Bryan Finfrock, Director of Product Marketing, Oracle
Angela Wells, Senior Director, CX Customer Advocacy, Oracle


Oracle Named a Leader in the Forrester Wave Email Marketing Service Provider

Oracle received the highest score in the strategy category in Forrester's latest email marketing service providers evaluation.


CX Marketing Webinar Series

Please join our CX customer webinar series where we will explore what you need to do to build a resilient marketing organization, deliver connected customer experiences and accelerate growth.