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Hospitality Loyalty and Marketing Solutions

Travelers evaluate many choices when they decide where to stay. Attract them to your hotel and hospitality services with marketing campaigns that showcase an understanding of who they are and what they want. Gain loyalty and stay connected to your guest with hospitality marketing services from Oracle.

Hospitality companies are improving guest experiences with Oracle CX.

How our hospitality customers benefit from Oracle Customer Experience

Disneyland Paris boosted ad response and shaved 15 to 40% off campaign budgets
Holland America Line increases shore excursion purchases 7 to 10%
Hospitality companies improve guest experiences with Oracle CX
Marriott extends customer interaction beyond the room and suite

Enrich your hotel loyalty with streamlined marketing strategy

Nurture guest relationships

Build comprehensive guest profiles based on data from all touchpoints to deliver exceptional experiences that earn loyalty.

Explore customer experience solutions

Offer flexible loyalty programs

Identify, reward, and retain guests with programs that award points based on length of stay, number of stays, booking method, spend, and more.

Explore customer loyalty solutions

Understand your guest with unified data

Customize and elevate the entire guest journey by sharing guest data—including everything from bookings to onsite experiences—across marketing, sales, and back-office teams.

Explore marketing solutions

Customize guest offers and deliver via email, social, and SMS

Show guests you understand their preferences by personalizing your digital marketing across channels.

Explore campaign management solutions

“With Oracle Real-Time Decisions, we’ve achieved a new level of sophistication in personalizing shore excursions to our guests and improved our overall ability to operationalize valuable big data.”

Therron Hofsetz

Director, Software Applications, Holland America Line N.V.

Win new business and keep them coming back

Optimize advertising to attract new guests

Utilize data to truly understand and discover what drives prospects and guests to engage with Contextual Intelligence.

Explore advertising solutions

Entice guests with personalized incentives and rewards

Make your brand resonate—deliver relevant content, at the right time, to every individual guest.

Explore targeting and segmentation solutions

Enrich every guest’s booking experience

Help guests discover the services and amenities that matter most to them, enhancing the guest booking experience across all brand touchpoints.

Explore commerce solutions

Deepen customer connections with seamless customer service

Enable guests to have their questions answered and issues resolved quickly, in the channel that best suits their preferences and needs.

Explore customer service solutions

4 ways to use big data to enhance guest service and maximize hotel revenue

Manon Campbell, Senior Director Solutions Engineering, Oracle

Data’s influence on the hospitality industry is nothing new. But hoteliers still are grappling with the concept of big data, referring to the large volume of data that inundates business on a day-to-day basis. After all, it’s not the amount of data that’s important; it’s what you do with it that matters.

Find resources and more

Insights and news

Find hospitality resources to navigate the challenges and opportunities that change will bring.

Extend your capabilities

Access partners, services, and API integrations to meet new trends and changing business needs for hospitality.

Share Knowledge

Dive into webcasts and podcasts for the latest marketplace trends, new products, and tips and tricks to get the most from Oracle solutions.

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