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Success Stories

ESET

ESET Swiftly Grows Pipeline with Data Segmentation through Oracle Marketing Cloud

 

ESET partnered with Oracle Marketing Cloud to tactfully identify and track user data in order to create active segments, which the sales team can highly curated messages. In six months, ESET has increased their sales leads by 94% with Oracle Eloqua.

Challenges

  • Achieving new company revenue goals
  • Re-engaging with customers in a highly competitive market
 

Solutions

  • Campaign management
  • Contact management
 

Results

  • Attained an open rate of 15.2 percent and CTOR of 7.8 percent
  • Received 1,043 orders that generated $102,851 in gross revenue
  • Gained additional post-campaign residual orders and revenue (at full price)
ESET

“The Oracle Marketing Cloud has been extremely beneficial for us, because now we have been able to create active segments. Over the past six months we have been able to increase the number of qualified sales leads to our sale business units by 94%”

STEPHAN BRISARD | Director, Demand Generation | ESET

ESET

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