Nous sommes là pour vous aider


Contacter un conseiller expert Oracle Marketing Cloud

Nous contacter

Success Stories

PropertyGuru

PropertyGuru Targets Agents and Consumers with Engaging Campaigns 

Spurred by Singapore’s property boom as well as people’s frustrations in using classified ads to find homes, PropertyGuru was launched to provide a smarter, more intuitive online channel for home seekers to find their ideal property. PropertyGuru aims to continue growing their customer base through a two-pronged marketing strategy targeting consumers and agents. But until recently, PropertyGuru was relying on an array of disconnected marketing solutions and sending out ad hoc emails—with little insight into their effectiveness. 

 

Challenges

  • Motivate and engage real estate agents
  • Target specific segments of the consumer market rather than batch and blast
  • Gain a better view of email campaign effectiveness


Solutions

  • Cross-channel marketing


Results

  • Achieved a 40% open rate and 4% click through rate on one agent-facing campaign.
  • Provided agents with personalized recommendations for improving performance.
  • Gave marketers comprehensive data on campaign performance.
PropertyGuru

“With Oracle, we can better manage and optimize multiple agent-facing and consumer-facing campaigns at the same time. The solution has helped us identify communication gaps, thus improving the overall experience.”

Regina Oh | Data Marketing Manager, PropertyGuru

PropertyGuru

Related Case Studies

Retail
B&Q

B&Q Uses Kinetic Email Module to Increase Mobile Engagement 32%

B&Q needed a solution to boost engagement rates within the body of the email.

View Case Study
Insurance
Gerber Life Insurance

Gerber Life Insurance Nurtures Great Experiences with Oracle

Gerber Life Insurance uses Oracle Marketing Cloud technology and expertise to match products with customer needs, provide a superior customer experience, and deliver business results at one of the most recognized and trusted brands in the world.

View Case Study
Retail
ModCloth

ModCloth Speaks to Consumer Moods and Moments with Oracle Marketing Cloud

ModCloth uses Oracle Marketing Cloud technology and expertise to deliver a perfect customer experience that speaks to the mood and the moment of the consumer using cross-channel orchestration at this women's vintage fashion and lifestyle brand.

View Case Study