Nous sommes là pour vous aider


Contacter un conseiller expert Oracle Marketing Cloud

Nous contacter

Success Stories

SunPower

SunPower Increases Prospect-to-Customer Conversion with Targeted E-Mail Campaigns

SunPower implemented a two-track nurturing campaign that sent targeted content to cold and warm prospects and achieved a conversion rate of 55.6 percent for sales appointments-to-purchase.

 

Challenges

  • Maintaining engagement with residential prospects during long sales cycle
  • Shifting from one-size-fits-all e-mail blasts to targeted nurturing campaigns
 

Solutions

  • Targeting and segmentation
  • Campaign management
  • Oracle Marketing Cloud consultant services
  • Oracle partner Televerde (campaign design, build and management; content creation)
 

Results

  • Averaged 70 percent click-to-open rate for warm prospects and 30 percent unique opens for cold prospects
  • Achieved conversion rate of 55.6 percent for sales appointments-to-purchase
  • Closed 251 total sales through targeted prospects, which produced $6.2 million in revenue 
 

SunPower

Related Case Studies

Retail
Adidas

Adidas Boosts Open Rates 2X and Conversions 50% with Oracle

Adidas uses Oracle Marketing Cloud to orchestrate cross-channel marketing that increased email open rates by 2X and boosted conversions by 50% with a new customer experience for millions of consumers at this iconic lifestyle and sports brand.

View Case Study
Entertainment
eHarmony

eHarmony Achieves Higher Relationship Engagement with Oracle

eHarmony uses Oracle Marketing Cloud to achieve much higher engagement in digital marketing relationships with deeply personalized campaigns.

View Case Study
Manufacturing
SaintGobain

Saint-Gobain Gains Insights Into Customer Needs, Boosts Loyalty

Saint-Gobain overcame a major communication challenge with customers that range greatly in size and have diverse needs.

View Case Study