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Make testing easy! Marketers can design, deploy, analyze, and scale tests, all from one easy-to-use interface. Additionally, multivariate tests can auto-select winning communications and scale them across targeted audiences, allowing marketers to win every time. Learn more, faster, through integrated testing—which means near-real-time results.
While digital marketing can automate parts of the customer experience– too often, marketers still find themselves guessing which message makes sense for each customer. Step up from A/B testing to multiple iterations of subject line, From name, and email content.
How does Oracle Testing & Optimization help marketers deliver experiences that convert? Oracle Responsys helps marketers with built-in tools like Multivariate Testing, Winner Select, and more to reduce implementation and iteration dependencies on IT and leverage complex testing strategies—all while remaining easy to use.
How is Oracle Testing & Optimization different than other tools and platforms? Oracle Marketing Cloud brings all of the production and analysis functions of testing and optimizing into the same platform marketers already use. This makes it easy for marketers to not only test, but optimize, successfully across channels by monitoring response in near real-time and automatically scaling the experiences customers love most.
Our newly redesigned customer e-newsletter is a valuable channel to help us serve and know our customers better than anyone else.—Wilhelm De Salvo, Senior Digital Channels Specialist, Telstra