Stay Ahead With Deeper Social Listening Tools
Modern marketers need to monitor conversations on social media networks, message boards, blogs, consumer review sites, and video sites across the globe. With Oracle Social Listening, you can access more than 700 million messages daily. Only Oracle offers Latent Semantic Analysis (LSA) that cuts through the noise. Use indicators that quickly identify and capture only the relevant signals such as consumer intent, activities, interests, product attributes, and brand health measures.
Customers talk, and you should know what they’re saying. Social marketing requires constant monitoring: If customers are happy and excited, you want to know why; if customers are indifferent, that’s important to know, too; and if a customer has a negative comment or complaint, the time to address it is now—before it goes viral.