Harvard Business Review

Using Digital Platforms and Artificial Intelligence to Outpace Rivals

• Develop business growth strategies, with AI playing a central role to gain insights and knowledge
• Create hard-to-replicate experiences that cement the customer’s loyalty to the brand
• Use platform-as-a-service (PaaS) to connect corners of the enterprise with customers and other ecosystem participants and thus facilitate the fast flow of reliable, actionable information from a wide range of channels
• Drive best practices in change management to train talent to innovate and come up with strategies for disrupting the status quo