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Understand the Role of Marketing in Setting the Innovation Agenda

Watch this talk to discover how marketing can measure growth, overcome barriers to innovation, and enable innovation to take place. Setting the right KPIs helps measure growth, and marketing can set and deliver the innovation agenda.

Marketing Drives Business Innovation


Marketing and Growth

Discover how to set the right KPIs to measure growth and how this links to the role of marketing in innovation.


Supporting Innovation

Find out how marketing priorities include innovation and finding new technologies to drive business growth.


Breaking Barriers

See how marketing can aspire to lead, set and deliver the innovation agenda.


Driving Innovation

Hear how marketing is driving growth within organisations and supporting the innovation agenda.

Featured Speakers

Philip Carter

Philip Carter

IDC Chief Analyst

Neil Sholay

Neil Sholay

Vice President of Digital Innovation, Oracle

Marketing Drives Innovation

Marketing Shapes Culture

Marketing Shapes Culture

Discover how marketers shape business culture and break barriers.

Innovation-Driven Growth

Innovation-Driven Growth

5,000 executives agree that innovation drives growth, yet barriers remain. Find out why intelligence, isolation, and trust are key issues.

Simplify Innovate Deliver

Simplify, Innovate, Deliver

Marketers are leading technological innovation to drive business growth.