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Moat by Oracle is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns.
Get a live demo of the Moat measurement suite.
The Moat by Oracle suite delivers solutions that are critical to measuring ad effectiveness: verification and attention, reach, and frequency as well as real-time lift measurement.
Moat Analytics features pre- and post-bid solutions for brand safety, invalid traffic avoidance, and viewability. Advanced attention metrics reveal how consumers are engaging with your ads across channels and devices.
Moat Outcomes provides fast, easy access to ad effectiveness data, empowering you to make decisions while your campaign is still in-flight. Evaluate campaigns across all digital channels with both historical and real-time performance data to drive better performance.
Moat Reach helps you eliminate waste and understand if your ads are reaching the intended audiences at the optimal frequency. Moat Reach gives you insights by using deduplicated impressions that link back to anonymized individuals and households.
Discover how multinational telecommunications brand Etisalat transformed its digital performance through a trusted partnership with their agency, Initiative, and Moat by Oracle.
Moat provides brands and agencies with a full suite of measurement solutions designed to maximize ad budgets and drive advertising efficiency.
Moat helps publishers drive more direct revenue from every impression by promoting the value of audiences and digital properties.
Moat helps platforms establish credibility with advertisers and partners through independent measurement.
Learn how Pandora goes beyond standard baseline metrics to drive campaign ROI and deliver their advertisers true digital impact.Read the complete post
Build your career with some of the most innovative leaders in the adtech industry.
Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.
Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.
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