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Is your marketing strategy based on the right data?

Rapid change is the new normal — marketers need to make decisions quickly that are nonetheless anchored in data. As a result, companies are pouring money into marketing analytics. Last year, CMOs invested more in this category than any other. With this guide, you will learn how to use data and analytics to be a more effective marketer.

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Know your customers, outsmart your competitors

The right CDP means nothing is out of reach, like increased customer satisfaction, brand loyalty, and greater customer lifetime value. Here is why CDPs are the new MVP (most valuable platform).

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Customer 360 Report

The future of customer experience

The consumer’s expectation is to have a friction-free customer experience, despite an increasing amount of channels and touchpoints that rely on complex business operations. This report shows how CDPs make that experience possible.

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With Oliver Hughes, CMO, Red Bull Racing Honda

Driving your CX to the limit

Speed past your competition by doing what has never been done before. Hear Oliver Hughes share how Red Bull Racing Honda does what no one else will, and quite literally laps the competition; even in marketing.

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Discover what a CDP really is

What is CDP?

CDPs take data from all the sources, unifies it and stores it for as long as you want, and creates a complete customer profile for each of your customers. Enter the world of CDPs with this introductory video.

How Does a CDP Work with Data Management Platform (DMP)?

CDPs work with DMPs to provide real-time information to you on what your customers are doing outside your brand, so you can make real-time decisions for your campaigns. Watch to learn how this works.

Benefits of using a CDP

360-degree customer profiles

Understand customer needs in real time by connecting CRM and back-office data to create unique customer profiles.

Identity stitching

Maintain accurate, actionable customer profiles by linking individual identities across devices, channels, and domains.

Real-time decisioning

Engage customers in the moment with real-time behavioral insights powered by artificial intelligence and machine learning.

Cross-channel orchestration

Deliver consistent, personalized experiences throughout the customer journey on their preferred channels.

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ShopBack wows customers with a connected, relevant experience

ShopBack, a loyalty and discovery platform with over eleven million members across eight countries in the Asia-Pacific region, selected Oracle Unity to unify its customer data and deliver a personalized service to its customers.

Additional CDP resources

Oracle Unity

Learn about Oracle's CDP solution

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Know Your Customer in Uncertain Times and Make Interactions Count with Oracle Unity


Hear what consumers want from their data


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