February 24, 2022 | Original broadcast
Discover why your brand's purpose is more important than ever and ensure its accountability and responsible media outcomes. Join advertising experts and see how you can find your brand's purpose and values through advertising, define and set responsible media practices, and use metrics to understand customer perceptions.Get instructions to switch on translated captions
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As the world's leading investment company, GroupM strives to make advertising work better for everybody. Listen as Krystal Olivieri, Chief Innovation Officer at GroupM, discusses the five areas of GroupM’s responsible investment framework, including brand safety, sustainability, data ethics, responsible journalism, and diversity, equity, and inclusion.
Vox Media is known for world-class media brands and the technology that enables them. Listen as Aaron Tabas, VP of content strategy and innovation at Vox, walks us through his recommendations and wishes for the advertising industry as it relates to values, purpose, and responsible media.
Hear from Diane Primo, founder and CEO of Purpose Brand Agency, an award-winning PR, branding, and digital marketing firm, as she shares insights into why brand purpose and values are more important than ever, and what it means for the advertising and media industry.
Listen to a riveting discussion between advertising and marketing innovator, Rishad Tobaccowala, and Oracle’s Mollie Spilman, as they discuss the importance of accountability for brand purpose in advertising. This discussion centers around advertising’s role in developing and owning brand values and why purpose is critical to an organization’s well-being.