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With our advanced AI and machine learning, you can deliver personalized and consistent messages, tailored to each of your customers—whether they are making a purchase for themselves or on behalf of their company. Oracle Infinity Behavioral Intelligence captures your customers’ and prospects’ interactions with your campaigns, offers, and content in real time. New intelligence capabilities within Oracle Responsys Campaign Management help you preview results and adjust strategies before launching campaigns.
Marketers are under constant pressure to identify new sales opportunities in the fastest time possible. Predictive scoring within Oracle Eloqua Marketing Automation uses machine learning to help you understand contacts as they engage with your brand over time. The machine learning model predicts when an opportunity is ready for sales. Our predictive scoring model looks at different attributes to find what successful conversions have in common—geography, industry, title, engagement pattern, and more—to build accurate scoring models.
Predictive lead scoring helps you improve the quality of the leads sent to your sales team.
Learn more about Oracle Eloqua Marketing Automation.
Have more confidence in the outcome of your campaigns before launch by simulating program results. Oracle Responsys Campaign Management uses machine learning to help you preview results and make adjustments before going live. Identify which campaigns have a higher likelihood to deliver stronger engagement with your audience. The simulation tool allows you to map your desired customer journey and watch as the simulator predicts the open rate and click rate of each channel and message based on previous campaigns, for up to five variations at a time.
Advanced intelligence (AI) helps you predict campaign outcomes—instantly.
Learn more about Oracle Responsys Campaign Management.
Oracle Infinity Behavioral Intelligence helps you deliver real-time, relevant, and personalized digital experiences, whether your customers are buying for themselves or on behalf of their company. Streaming behavioral data coupled with AI and machine learning derives intelligence from customer signals and helps you deliver personalized experiences in real time across all of your digital channels. Sophisticated marketing is now simple. Advanced algorithms do the heavy lifting, allowing you to collect, understand, and then use real-time behavioral intelligence to respond to customers at their point of need—without IT involvement.
Oracle Infinity Behavioral Intelligence delivers personalized website and app experiences in real time.
Learn more about Oracle Infinity Behavioral Intelligence.
Learn how we use AI to adapt to customer behaviors in real time with highly relevant customer offers.
See how marketing innovations—such as real-time personalization and content management—can impact your top line.
Watch highlights from the latest Oracle Advertising and CX quarterly innovation update with Rob Tarkoff.