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Oracle B2C Marketing

Simplify how campaigns are created, executed, and measured. Oracle B2C Marketing uses built-in intelligence to capture real-time customer behaviors to produce sophisticated and efficient B2C marketing campaigns.

See what Oracle B2C Marketing can do for you See what Oracle B2C Marketing can do for you

Walk through Oracle’s solution for B2C marketers. Discover how it helps you create and nurture lasting customer relationships and deliver exceptional customer experiences.

2021 Gartner Magic Quadrant for Multichannel Marketing Hubs Gartner Magic Quadrant for Multichannel Marketing Hubs

See why Gartner rated Oracle Responsys Campaign Management, a key component of our B2C marketing solution, a Leader again.

Explore Oracle B2C Marketing

Oracle Responsys Campaign Management

Create, deploy, manage, and analyze B2C marketing campaigns and programs across a range of channels—all without code, complex technical training, or reliance on other experts.

Email marketing

Easily and efficiently produce inspiring and personalized email messages simply and efficiently so that every customer is treated as an individual. Scale without sacrificing customer preferences.

Targeting and segmentation

Connect and activate data from multiple sources to define segments that improve customer engagement. Continuously measure the performance of those key segments to ensure each message is appropriate and relevant.

Cross-channel experience

Make sure your brand voice remains the same across all customer touchpoints and marketing channels—email, SMS, mobile, push, web push, and social.

Testing and optimization

Improve campaign performance with easy-to-use A/B and multivariate testing. Choose the best testing methodology for your unique needs, regardless of the outcomes you wish to track.


Quickly and easily determine how campaigns, programs, and messages perform across different segments, channels, and devices.


Connect to your technology stack. Drive engagement and customer loyalty across all customer touchpoints.

Oracle Maxymiser Testing and Optimization

Make data-driven decisions that improve experiences on your websites and mobile apps. Connect those customer experiences with easy-to-use tools for testing, personalization, and optimization.

Testing and targeting

Uncover what works and what converts using seamless website tools that let you run A/B testing or complex multivariate testing.

Personalization and recommendations

Use data from any source to build complete customer profiles for more precise online targeting, personalization, and recommendations.

Predictive insights

Uncover promising opportunities, drive incremental revenue, and discover customer preferences using Maxymiser Testing and Optimization’s automated insight capabilities.

Mobile app optimization

Build and deliver tests to optimize your mobile and app experiences with the help of an easy-to-use visual editor.

Oracle Infinity Behavioral Intelligence

Optimize your customer’s real-time journey. Oracle Infinity Behavioral Intelligence brings in online behavioral data, applies intelligence to that data, and dynamically recommends actions to personalize and enhance the digital customer experience—at the exact right moment.


Collect multichannel behavioral data in real time. Bring your online customer data into a single location while the person is still on your digital properties.


Use digital ID resolution, data augmentation, and object stitching for a clear view of your online visitor. View recommended customer targeting and retargeting actions—without having to ask IT for assistance.


Deliver personalized customer experiences (CX) on your website and in your marketing campaign or marketing automation system. Provide relevant customer recommendations and customized offers.

Testing and analytics

Give visitors to your website and apps the best personalized experiences by conducting A/B testing and multivariate testing. View website customer behavior using heatmaps so you know what resonates and use funnel analysis to see customer journey progression.

Oracle BlueKai Data Management Platform

Use specific buyer interests and actionable information to create key target audiences, which can then be used to create personalized online, offline, and mobile marketing campaigns.

Cross-device campaigns

Define exactly who to analyze and target, so you can better visualize and plan cross-device campaigns.

ID graphs

Make disparate data actionable. Unite a variety of data sources to form unique customer profiles and personalize your marketing programs.

Media and data ecosystem

Use our proprietary integrations and published APIs to move your data across owned, partnered, and licensed technologies.

Oracle CrowdTwist Loyalty and Engagement

Increase purchase frequency and deepen customer relationships through personalized customer loyalty and reward programs.

Customer engagement

Build customer profiles that capture data at every engagement point to broaden your understanding and personalize interactions and offerings.

Customized program design

Build customer loyalty programs around your brand’s unique objectives and the audiences who are most loyal with a flexible SaaS platform.

Segmentation, tier levels, and personalization

Refine segments, personalize customer loyalty campaigns, and offer relevant rewards and benefits that drive continued customer engagement and spend.

Rewards management

Motivate customers to continue purchasing and engaging with flexible tools that allow you to design brand-specific reward strategies.

Reporting and analytics

Evaluate your customer loyalty programs, engagement behavior, and member spend using a self-service analytics tool.

Oracle Audience Segmentation

Target the right consumers more effectively and improve B2C marketing campaign performance by using all customer data sources to build audience segments.

Data alignment

Easily align cross-channel (and often siloed) data so that it’s unified into the flexible Oracle Audience Segmentation data model.

Audience assembly

Sort through your customer data and build personalized segments using a drag-and-drop interface—no SQL queries needed.

Segmentation activation

Use your created audience segments across your B2C marketing channels or campaigns. Adjust on the fly as conditions change.

Oracle Content Management

Create and deliver the right content across all applications and marketing, sales, and customer service channels consistent, relevant customer experiences. It's personalized content delivered at scale using the power of AI.

Content creation

Streamline the writing, editing, and publishing of articles, blogs, landing pages, emails, service/support materials, and more.

Video creation

Take your content strategy to the next level. Collaboratively create and edit high-quality video that get your customers’ attention and keep them engaged with comprehensive support for smartphone cameras.

Advanced video support

Collaboratively edit and manage video content with easy tagging and publishing that makes the entire video management process efficient and scalable.

Omnichannel delivery

Deliver content to the right customer experience channel and make it available whenever and wherever customers want to interact with your brand.

Collaboration and workflows

Work within and across teams using whichever productivity tools teams find most comfortable.

Flexible integrations and scalability

Create and add content from popular applications using integrations that let you augment Oracle Content Management features with smart authoring and enhanced digital asset management.

Oracle Unity Customer Data Platform

With built-in AI and machine learning, Oracle Unity Customer Data Platform connects data to create a single, dynamic profile view of each customer and activate it in real time.

Unified customer profile

Bring your CRM and back-office data together into a single, 360-degree customer profile that updates in real time.

Profile enrichment

Enrich your first-party customer data with smart data. Calculate key indicators and add important attributes from second- and third-party data sources.


Better understand customer intent and target relevant messaging to specific groups using intelligent segmentation.

Customer engagement measurements

Measure customer engagement using AI and machine learning to predict, model, and recommend the best experience for your cross-channel marketing campaigns.

Personalized experiences

Use actionable intelligence to create personalized experiences for all customers and maintain context across their entire journey. Unity Customer Data Platform integrates seamlessly into other customer experience applications for faster time to value.

B2C Marketing customer successes

See how Oracle B2C Marketing meets customer needs and delivers unique digital multi-channel marketing experiences, in support of different campaigns, and across many industries. Click on the logos to learn more.

Key benefits—Oracle B2C Marketing

Key benefits
October 14, 2021

3 approaches to simplifying your martech stack

Clint Kaiser, Head of Strategic Services, Oracle Marketing Consulting

Marketing technology stacks are very complicated. With very few exceptions, marketers are looking for greater simplification. They want to accomplish their marketing goals without having to navigate a spaghetti works of tools that don’t always play together as well they should.

So how can marketers simplify things? We’ll help you answer that question by reviewing the pros and cons of the three approaches to building a martech stack.

Read the complete post

Featured blogs

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CX Marketing release readiness

Release readiness

Get up to speed on the latest releases of Oracle B2C Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library


Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing including Oracle B2C Marketing. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Topliners for Oracle Eloqua


Blurb: Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions including Oracle B2C Marketing.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Eloqua Help Center

Oracle Cloud Marketplace

Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Marketing automation best practices

Campaign management best practices

A marketing campaign is a concentrated marketing effort that’s usually focused on one message and one specific goal. Multiple channels can be used to get this message front of as many people as possible. As the number of marketing channels grow, so does the complexity. Marketing campaign management is a wide-ranging effort, involving several stages including planning, executing, tracking, and analyzing/optimizing a campaign.

You may also be interested in…

Oracle B2C Commerce

Omnichannel digital experience

Oracle B2B Marketing

Personalized marketing automation

Oracle Sales

Much more than sales force automation

Oracle B2C Service

Customer service anytime, anywhere

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