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Discover New Insights

Are you a current Oracle Business Intelligence customer fostering a data-driven culture with powerful, visually stunning analytics? The Oracle Analytics platform has empowered people across the organization to make faster, more informed, and mobile-enabled business decisions. Now the platform has driven the current release of industry-leading cloud analytics, Oracle Analytics.

business intelligence 12c screenshot

Why Business Intelligence?

Business intelligence (BI) refers to software technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. No longer a nice-to-have, BI solutions are critical for all organizations to optimize performance, improve profits, or streamline business functions.

The most valuable and successful BI systems have the ability to access data from across the enterprise to present information to all lines of business (LOBs) in a meaningful way to improve decision-making.

The most effective BI applications provide a comprehensive business intelligence platform that delivers a full range of analytic and reporting capabilities. BI should be designed for scalability, reliability, and performance to deliver relevant and actionable insights that all organizations need to make better and more-informed decisions and drive efficient performance management.

Roadmap to Oracle Analytics

Oracle's goal is to ensure that all organizations—regardless of size or type—can access all of their business data to gain even deeper insights and drive more-informed decisions. By breaking down data silos, Oracle is committed to meeting your analytics needs, no matter how advanced—or simple.

By integrating emerging technologies, including machine learning (ML) and artificial intelligence (AI), Oracle Analytics ensures that organizations do not have to compromise between governed, centralized, and self-service analytics. Instead, Oracle combines these three powerful forces into a single solution. Organizations can now quickly scale across all lines of business and realize the greatest potential from their data.

Oracle Analytics Cloud

Analytics permeates every aspect of our lives. No matter what the question is about—HR, finance, marketing, or supply chain—analytics provides the platform to drive contextual and informed decisions. Oracle Analytics combines ML and AI to your data to enrich LOB decision-making and predicative ability.

Moving to Oracle Analytics Cloud is more than just a deployment choice. It’s the next step that enables you to break down the barriers between people, places, data, and systems to fundamentally shift the way everyone interacts with data and technology.

As organizations plot their journey to Oracle Analytics Cloud, there are two aspects that remain central to all analytics goals: agility and expediency.

Oracle Business Intelligence

Oracle Analytics platform enables you to simplify your analytics strategies with a modern, standard, and integrated platform. With advanced analytics, all key decision-makers are empowered to quickly find answers to predictive and statistical questions. While users across the organization can now craft a thoughtful, compelling, and visually stunning analytical story using data visualization extensions.

With mobile functionality, you can talk to your data using a search-driven approach to analytics that is optimized for voice. Ask questions and see your visualizations displayed. In-memory enhancements make it easier and faster to scale, especially with seamless integration.

Oracle Business Analytics Blogs

Drive Smart Decisions with Cloud Analytics,
Machine Learning, and More

Welcome to a New Era of Analytics

Oracle is embarking on its next evolution of analytics; one that takes a more customer-centric vision and enables automated insights under one brand: Oracle Analytics.

Am I Paying Too Much for Beer at My Ballpark?

Does it ever seem like beer prices at ballparks are a bit arbitrary? Do you wonder, am I paying more because my team is winning? Do you wonder, is this an East Coast thing, a West Coast thing? So did our VP of PM Strategy Rich Clayton…and he decided to take a deeper look!

How to Add Functions with a Simple Right-Click in Oracle Analytics

What would you say if I told you that advanced data analysis can be as easy as the right-click of a mouse? Preposterous? Impossible?

Oracle Analytics: Three Opportunities for Insight

Changing brand names isn't an uncommon occurrence. Datsun became Nissan, Microsoft Office became Office 365, and Jennifer Lopez became simply J Lo.

Predict Outcomes with Adaptive Intelligence via Machine Learning

The information revolution is disrupting the workplace and business ecosystem. To stay competitive, organizations are adapting to change with a combination of application optimization and a strong partner to collaborate with. Such is the relationship between Oracle and Cognizant.

Understand User Behavior Using Oracle Analytics

How would you like to know what your software users are thinking and how they might react in the future?

Extend Beyond Tableau for Enterprise-Class Analytics

Cloud-based business analytics is vital for today's organizations but finding the right business analytics solution can be a challenge.

The Rebirth of Role-Based Analytics Applications

It's no secret that business data of every conceivable type has grown exponentially, and many business analytics tools have sprung up to help organizations leverage this data productively.

Driving Consumer Loyalty with Business Analytics

Customer loyalty is everything in the world of consumer-packaged goods (CPG). Products can fly off the shelves or sit unsold for months based on the needs and perceptions of a fickle audience.

How Can CHROs Harness the Power of Data?

From the largest Fortune 100 companies to the most innovative startups, Chief Human Resources Officers (CHROs) play an integral role as transformative business leaders of their organizations.

Adopting an Analytics Strategy for Human Capital Management

Finding talented employees is only the beginning of the HR puzzle these days as organizations are adapting to rapid change, trying to improve recruiting and retention, and understanding better the business implications of these decisions.

Winning with Analytics and Machine Learning

Because companies crave a competitive advantage and desire better insight into their data, more and more are adopting analytics and machine learning in the marketplace.

Oracle Analytics Cloud Succeeds Where Others Fall Short

We all know that data is the fuel that powers business growth today. Making the most of that data depends on getting it into the hands of business stakeholders so they can model, manipulate, and understand it better.

Data, AI, and Analytics: What Matters Most

It seems like yesterday every company was talking about its technology vision for 2020. Embracing digital transformation, adopting cloud computing, and enabling information systems on the desktop have been hot topics for years.

Let Professional Mobile Catch Up with Personal Mobile

Let's face it—mobile devices are an indispensable part of our daily lives. These amazing devices keep us in touch with our friends and family, entertain us, and let us know exactly where we are and where we should be going.

Oracle Augments Gartner BI Bake Off

For the last four years, Gartner Research vice president Cindi Howson has conducted the Gartner BI (Business Intelligence) Bake Off in association with the Gartner Data & Analytics Summit.

Learn Modern Data Visualization with Oracle Analytics

Are you a business analyst curious about what Oracle Analytics can do? We recommend a new online course designed to provide you with the essentials of augmented data visualization.

Analytics and Business Intelligence 2020: Planning For What Matters Most

As we approach 2020, organizations of all sizes need a clear vision—call it 20/20 foresight—on how to actively plan for analytics and BI going forward.

Solving the World Bee Crisis with Oracle Analytics

Bees and other insects that pollinate flowers are being driven toward extinction, according to the World Bee Project (WBP), so the global community launched a new initiative in partnership with Oracle using analytics to help slow the decline.

Steps to Building an Actionable Marketing Dashboard

Every forward-thinking business today is focusing on being more data-driven. This holds true even for Marketing departments which are often assumed to be more creatively-focused.

How CFOs Can Unlock the Hidden Value in Their Data

Chief financial officers are emerging as the changemakers of modern business strategy in several industries, but they need the right tools to drive value, improve efficiency, and enable strategy beyond the borders of the finance function, according to a technology research survey by Accenture.

Oracle Analytics Cloud Gets Visualization Tune-Up

The latest version of Oracle Analytics Cloud includes a refreshed data visualization a capability that empowers business users to explore.