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Oracle Adaptive Intelligence for Sales

Identify and direct sales teams to opportunities with the highest win probabilities, accelerate deals, and improve sales conversion rates. Oracle Adaptive Intelligence for Sales delivers AI-enabled, in-the-moment sales force automation intelligence using first-party client data plus dynamic, trusted company data from Oracle DataFox Data Management.

Discover how AI improves sales force automation.

Explore Adaptive Intelligence for Sales

Lead conversion probablility

Prioritize sales leads and improve the accuracy of your sales forecasts using AI and data-driven lead probability scores. Our data science model leverages customer attributes, sales activities, pipeline stages, and sales outcome history data to objectively generate lead probability scores. Help your sales teams understand which sales lead offers the greatest potential.

Opportunity win probability

Prioritize sales opportunities and improve forecast accuracy with AI and data-driven win probability scores. Our data science model uses customer attributes, sales activities, pipeline stages, and sales outcome history to objectively generate win probability scores and identify where problems exist. Your sales team becomes more focused, efficient, and ready to close more business.

Opportunity recommended actions

Optimize sales team execution with automated recommendations for next-best actions based on past sales history including sales efforts, sales stages, and outcomes. With recommended actions, your sales reps have clear guidance on what actions are most likely to close each sales opportunity.

Account enrichment

Enrich CRM data records and learn more about your customers with AI-derived firmographic data and dynamic data signals from Oracle DataFox Data Management. Use this data to profile and classify your customer base and leverage the data for niche campaign segmentation and accurate sales territory definitions. Set up alerts to stay aware of events impacting your prospects and customers.

Account prioritization

Rank your target universe for a more focused approach to prospecting and customer development and increase sales. With Oracle DataFox Data Management, statistical models rank prospects so you can focus on businesses with the highest potential first. The transparent model provides account scoring criteria and can be customized to suit your needs and changing business initiatives.

Total addressable market (TAM) expansion

Expand your total addressable market (TAM) with filtered, AI-curated data from Oracle DataFox Data Management. Use machine learning to create an ideal customer profile (ICP) to identify similar companies in the DataFox database. Nurture these companies from high-scoring prospects to qualified sales opportunities.

Increase your revenue potential by bringing this qualified prospect data into the Oracle Sales CRM tool to track and monitor sales execution. well-targeted prospect base which can be brought seamlessly into the Oracle Sales CRM tool for execution and tracking.

Smart talking points

Monitor news on prospects and identify when they hit key company milestones you care about. Display these highly relevant signals in your CRM and provide a set of smart talking points directly to your sales reps so they can engage in more productive conversations.

Powered by Oracle DataFox Data Management, dozens of real-time data signals help sales reps identify opportunities as they arise and hold more engaging and relevant business discussions when they matter most.

Key benefits

  • Prioritize leads, opportunities, and accounts to improve forecast accuracy and close more deals

    Guide sales reps with scored leads and opportunities as well as optimized, next-best actions. Identify deals to focus on immediately and optimize your sales pipeline approach.

    Why it’s time to rethink the customer experience

  • Ensure productive and relevant sales calls

    Proactively alert sales reps with relevant talking points when any business changes occur within their accounts.

    Provide your organization with the right tools (1:30)

  • Reduce research time

    Use a CRM infused with trusted, AI-sourced company data and real-time signals and spend more time with customers.

    Make your CRM smarter

  • Reduce pipeline risk

    Identify pipeline risk early in the sales cycle with automatic, in-context alerts.

  • Increase conversion rates

    Identify the best opportunities and focus on those high-quality accounts with a data-driven account scoring framework.

    The power of responsive selling


Connecting Customer Experiences with Artificial Intelligence

Monica Thong, Solution Engineer, Oracle Cloud CX

When you can focus on noticing your customer's purchasing signals, you experience an approach Oracle calls responsive selling—providing the right value in the right moment in the right channel to every buyer.

Read the complete post

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Cloud readiness

Release readiness

Get up to speed on the latest releases of Oracle Adaptive Intelligence for Sales and ensure that your upgrade is successful. Review the latest features including the AI-enabled innovations, capability overviews, business benefits, set up considerations, and usage tips.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Adaptive Intelligent Apps for Customer Experience. You'll find all of these resources and more in the Oracle Help Center.

Cloud learning

Develop your sales cloud skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization’s success.

Customer community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. Specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. In addition, members are able to provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

Support and services

CX Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, marketing cloud applications in Oracle Cloud Marketplace.

Best practices

CRM best practices

Customer relationship management (CRM) software manages your customer relationships. It goes beyond contact management and sales force automation. It’s a comprehensive set of cloud solutions—AI-enabled sales cloud, service cloud, marketing cloud and customer data platform (CDP)—that supports every step in your customer’s journey.

You may also be interested in…

Oracle Sales

Much more than sales force automation

Oracle DataFox Data Managment

AI-sourced company data and signals

Oracle Sales Automation

A complete, scalable, and secure CRM solution.

Oracle Partner Relationship Management

Manage and grow channel sales at scale

Get started

Request a demo

See what Oracle Cloud CX can do for you.

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Contact sales

Talk to a team member about Oracle Cloud CX.