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Don’t Just React to Trends—Create Them

Nothing thrives in a status quo. So what separates those who are innovating customer experiences and those being left behind? Our report explores how connecting and leveraging insights helps you not just stay with the pack, but innovate ahead of it.

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What’s in the Report?

 
Only 35%
of marketers think their customer data will be manageable in three years’ time.
 
Almost 40%
of leaders think that AI based on data will revolutionize their business.
 
80%
of data leaders have improved customer experience as a result of better, secured data.
 
7 out of 10
marketing decision-makers say disruptive innovation plays a strong role in their organization.

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Learn More About Connected Data

Customers Outpacing Change

Discover how businesses, from sports brands to tourism boards, are driving change with connected data.

Cracking Data Challenges

See solutions for complex marketing data challenges, from intelligence and integration to personalizing experiences.

Connection in the Experience Economy

Discover solutions and services for marketers, with further insights into the hyperconnected future of data.

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