Know your customers and predict their needs
Add value to the experiences you create with Oracle Unity Customer Data Platform. In this guide, learn how a CDP bridges siloed data to create a single, 360-degree view that helps deepen your understanding of customers and meet them where they are.
Read why Oracle is a Leader in The Forrester Wave for Digital Experience Platforms (DXP) 2021
Oracle Advertising and Customer Experience (CX) is one of only four leaders to receive the highest possible score in Forrester’s report.
Oracle wins an Adweek Readers’ Choice award for Customer Data Platform (CDP)
Find out the reasons why more than 10,000 Adweek readers cast their votes for Oracle Unity Customer Data Platform.
Unify all your data to connect more deeply with customers
01Single customer view
Capture all interactions to create complete customer profiles that provide insights into their preferences and pain points.
02Deliver the next-best action
Know which content and offers will propel prospects through the buyer’s journey and build customer loyalty.
03Personalize experiences
Deliver messaging in the moment that resonates on the channels and mediums customers prefer.
04Connected customer data
Connect with customers by using all your data to create relevant campaigns, improve customer service interactions, and boost ROI.
Oracle Unity Customer Data Platform interactive demo
See Oracle’s customer data platform in action as it connects data from different sources into single customer profile views, provides insights into personalization, and makes recommendations that add value to your customer experiences.
Create connected experiences
Learn how these three tools differ and how they can work together to improve CX.
Watch this short video to learn more about how CDPs can benefit your organization.