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Presenting the 2020 Markie Award finalists and winners

Each year, we receive hundreds of submissions from across the globe for just a handful of Markie awards. This year’s finalists demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. We hope you enjoy these unique finalist stories and perhaps learn a tip or two for your next campaign. Please join us in celebrating the 2020 finalists and congratulating the winners!

The Apex Award for Best Overall Customer Experience

The finalists are:
    Australian National University
  • Dymocks
  • Jetstar - WINNER
  • Lojas Lebes
  • Panasonic Computer Products Europe

The Insight Award for Best Use of Data

The finalists are:
    Alaska Airlines
  • Dymocks - WINNER
  • Healthgrades
  • Jysk Fynske Medier

The Nexus Award for Best CX Ecosystem

The finalists are:
    Bajaj Electricals Ltd
  • Credit Suisse - WINNER
  • MRV – Luggo
  • Vodafone Business

The Omni Award for Best Omni-Channel Experience

The finalists are:
    Aon - WINNER
  • Mountain America Credit Union
  • Spur Group
  • Youcom

The Borderless Award for Best International Marketing Campaign

The finalists are:
  • Coloplast A/S - WINNER
  • Laerdal Medical
  • Les Mills International
  • Outokumpu

The Thinker Award for Best Innovation in Marketing

The finalists are:
    Advisor Group
  • Cisco Systems, Inc - WINNER
  • Covance
  • Healthgrades
  • Spur Group

The Upshot Award for Best Demonstrated ROI in Marketing

The finalists are:
    Bonnier News
  • Coles Supermarkets
  • Dymocks - WINNER
  • Les Mills International
  • Morningstar

The Convert Award for Best Commerce Experience

The finalists are:
    Construction Specialties
  • Reserva
  • Sleep Country Canada
  • Terex Corporation - WINNER
  • The Vermont Country Store

The Pinpoint Award for Best ABM Strategy

The finalists are:
    BMC Software
  • Covance - WINNER
  • NEC Corporation
  • The New York Times

The Cultivator Award for Best Lead Management Program

The finalists are:
  • Bonnier News - WINNER
  • Mack Trucks
  • The Master Lock Company
  • Verndale

The Thinker Award for Best Innovation in Sales

The finalists are:
    Fluke Corporation
  • Promerica Financial Corp – Banco Promerica Costa Rica
  • Vertiv - WINNER
  • Yamaha Motors Brasil

The Upshot Award for Best Demonstrated ROI in Sales

The finalists are:
    Broadcom - WINNER
  • Southern Company
  • WebContinental

The Thinker Award for Best Innovation in Service and Field Service

The finalists are:
  • Credit Suisse
  • Infosys Ltd - WINNER
  • Mercedes-Benz Customer Assistance Center

The Upshot Award for Best Demonstrated ROI in Service

The finalists are:
  • Insight - WINNER

The Game Changer CX SI Partner of the Year Award

The finalists are:
    Accenture - WINNER
  • AmberLeaf Partners
  • Apex IT
  • Boxfusion
  • SoftClouds

The Visionary CX ISV Partner of the Year Award

The finalists are:
    ATLATL Software
  • Conversocial
  • Five9
  • Movable Ink
  • PathFactory - WINNER