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Measure What Matters with Moat
Measure and drive attention across all your campaigns with Moat Analytics. Find out what's working and why—and how you can optimize campaigns for success.
Key Benefits
Redefine measurement with the metrics that matter.
Measure impact by leveraging more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance.
Measure business impact.
Leverage deep, real-time insights that allow you to build better campaigns and drive real business outcomes.
Get a holistic view of your campaigns.
Understand people-based reach and frequency across both TV and digital.
Connect performance with real-world sales.
Use an in-depth understanding of consumer attention to attribute campaign success to sales.*
*Regional availability only.
Measure campaign effectiveness from digital to TV
The need for consistent measurement across digital and TV is a challenge that has eluded advertisers for years as they try to cobble together a unified data story through diverse platforms and data points.
Discover how Moat Reach empowers marketers to see the full picture for the first time. Avoid the pitfalls of inconsistent frequency capping, measure the impressions that matter, and deliver audience insights across TV and digital like never before.
“Moat is an important partner for Unilever. By leveraging Moat Analytics, we make smarter decisions and drive increased success to our digital marketing programs.”
—Jennifer Gardner, Senior Director Media, North America, Unilever
Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation
Joint Work of Teams from Oracle’s Moat and Dyn Acquisitions Led to Discovery
“DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps, can consume more than 10GB of data per month, downloading hidden and unseen video ads.