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Measure What Matters with Moat

Measure and drive attention across all your campaigns with Moat Analytics. Find out what's working and why—and how you can optimize campaigns for success.

Key Benefits


Redefine measurement with the metrics that matter.

Measure impact by leveraging more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance.


Measure business impact.

Leverage deep, real-time insights that allow you to build better campaigns and drive real business outcomes.


Get a holistic view of your campaigns.

Understand people-based reach and frequency across both TV and digital.


Connect performance with real-world sales.

Use an in-depth understanding of consumer attention to attribute campaign success to sales.*

*Regional availability only.

Adweek's Best of Tech award
Thank you to our clients for honoring Oracle with Adweek’s Readers’ Choice awards for brand safety and ad verification, measurement and analytics and DMP.

Available Now! Real-time campaign performance data from Moat

Available Now! Real-time campaign performance data from Moat.

Ensure every digital dollar you spend drives business impact by tying measurement data to advertising outcomes. Steer your campaigns toward success with Moat Outcomes.

Unilever quote

“Moat is an important partner for Unilever. By leveraging Moat Analytics, we make smarter decisions and drive increased success to our digital marketing programs.”

—Jennifer Gardner, Senior Director Media, North America, Unilever

Build a roadmap to advertising measurement excellence

Build a roadmap to advertising measurement excellence

The key to driving campaign efficiency is to understand the people you're reaching, where, and how often you're reaching them. Cross-channel measurement helps you do this by providing a comprehensive view of your customers and prospects. In this AdAge webinar, Carly Crittenden, Head of Brand Partnerships at Moat by Oracle Data Cloud, will walk you through best practices for cross-channel measurement and how you can build a roadmap to broader measurement excellence.