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Transforming the Future of Automotive

Transforming the future of the automotive industry demands a scalable cloud platform. See how Oracle can help you start your ideal journey to the cloud.

Oracle Automotive Verticals



From finance to manufacturing, from marketing to supply chain, OEMs use Oracle software to manage the complex processes that support innovation and ensure a superior customer experience.



Suppliers use Oracle software to enable smart, data-driven business decisions and manage complete product lifecycles.

Automotive Industry Point of View

Revolutionary technologies, including cloud and the Internet of Things (IoT), are empowering automotive companies to develop new business models. Learn how Oracle is leading the way.

Automotive Trends

Customer Experience

Customer Experience

These technology trends are both disruptive and enabling, and with customers now having more power and information in their hands, along with ever-increasing expectations, it all points to one thing: a new kind of customer experience (CX). Data is at the heart of that experience, enabling OEMs and retailers to know customers like never before. With tools like virtual reality (VR) and artificial intelligence (AI), it’s possible to personalize content for customers, delivering products and services in the right place, at the right time, and creating a powerful new CX paradigm.

Autonomous thumbnail


Autonomous vehicles represent the most disruptive trend in the automotive industry. They will completely change the way that vehicles are purchased, used, valued, and viewed. Learn how Oracle is empowering the self-driving, autonomous vehicle revolution.

Transformative Technologies

Transformative Technologies

Blockchain technology promises to create new levels of trust, transparency, and efficiency that will transform the way companies and industries manage and operate future supply chains.

Automotive Solutions

Automotive Solutions

Oracle provides a complete, integrated set of solutions to meet the complex needs of automotive suppliers and OEMs. Oracle enables access to information and creates flexibility to effectively anticipate, manage, and respond to rapidly changing automotive and manufacturing demands for all enterprise processes across all lines of business.

What's New in Automotive

Oracle Cloud Extensibility Framework

Learn how to customize, protect, and extend SaaS applications with the Oracle Cloud Extensibility Framework. This technical brief shares a number of customer examples where the framework provided the business functionality critical for successful deployments in the cloud. (PDF)

Driving Digital Transformation with Industry 4.0 and Integrated Business Planning

In Frost & Sullivan's latest virtual think tank (VTT), industry thought leaders discuss what manufacturers must do to succeed in their journey to digital transformation. This research outlines critical next steps to leverage Industry 4.0 and Integrated Business Planning.

Enabling the Lean Enterprise with Oracle Manufacturing Cloud — A Case Study

See how Mecalac, a manufacturer of compact class construction equipment, is using their Oracle Cloud applications globally to increase productivity, execute optimally and collaborate across their supply chain to get better results.

Volvo Mines Blockchain to Keep Ethical Sourcing Promise

The carmaker says blockchain technology helps track raw materials such as cobalt for its electric vehicle batteries to ensure a sustainable supply chain.

Digital Transformation Survey (PDF)

IndustryWeek market research shows that although over 80% of manufacturers already have or plan to develop a digital transformation strategy, the results to date are mixed. Learn where manufacturers are investing, where they see challenges, and where they are experiencing success.

Adapting Manufacturing for the Digital Age (PDF)

To take advantage of opportunities presented in the digital era, manufacturers need to step up their adoption of a range of new technologies. In this issue of Manufacturing Leadership Journal, learn how Oracle does it.

Mack Trucks: Creating Tangible Leads with Oracle Solutions

Using virtual reality, social media, and more, Mack Trucks launched its new Anthem Truck with the help of Oracle marketing tools.

The Path to Cloud Product Lifecycle Management (PLM) (PDF)

Given the depth of technology disruption across the industry, automotive organizations are adapting to change with the cloud. Learn why and how.


Read the Automotive Blog