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It’s no longer enough to have awesome products—retail consumers expect retailers to deliver individualized offers and anticipate their next move. In fact, 48 percent of retail consumers believe “offers that are better than what anyone else can get based on my loyalty status are absolutely essential. (Setting the Bar: Global Customers Experience Trends, 2019).
With infinite consumer data to consider, and limited retail analytics resources to manage and mine it, how can modern retailers achieve a holistic view of existing customers and deliver compelling offers that convert? What’s the most cost-efficient and effective strategy for new retail customer acquisition?
Oracle Retail Insights Suite and Retail Science Platform enable retailers to balance the need for advanced retail analytics and retail science without incurring the significant overhead of retail AI and data scientists.
Leverage a highly visual, intuitive, end-to-end workflow to define and execute local market assortments.
Empower retail marketing teams with deep insights on existing customers, to target your next customer.
Understand customer preferences to inform granular segmentation and personalization.
Identify actionable merchandising opportunities.
Drive optimal recommendations for promotions, markdowns, and targeted offers.
Fully exploit the value of your big data and inform your decisions.
A proven suite of retail science applications, purpose-built and field tested.