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Digital Customer Experience
Digital Customer Experience (CX) for Automotive is an end-to-end solution that empowers automotive OEMs and dealers with tools that span the full customer lifecycle. OEMs and dealers can quickly identify opportunities, convert those online shoppers into high-value leads, engage customers, and deliver an enjoyable and complete buying experience.
Key Benefits
Improve Campaign Effectiveness
Leverage a symphony of tools together and data to personalize and target advertisements, adjusting messaging to individual customers and increasing engagement.
Increase Prospect Generation
Take advantage of targeted, personalized campaigns to ensure proper incentives are offered to customers who demonstrate a higher willingness to purchase specific products. Deliver adaptive, intelligent recommendations through optimized decision science algorithms. Improve margins and increase sales productivity through Oracle's best-in-class Configure, Price, and Quote Cloud Solution.
Build Customer Satisfaction
Connect and extend key business processes with dealers and leverage customer insights to reduce overall transaction time. Offer an enterprise-class, comprehensive, cross-channel solution for managing the complete loyalty lifecycle. You can track, reward, and recognize customer behavior, including repeat purchases of products, referrals, social activities, and business with loyalty program partners.
Achieve the Coveted 360-Degree View of the Customer
By using a single cloud, analytics, and data platform, you can achieve a single, consolidated view of the customer during their entire lifecycle, enabling you to provide the best experiences and earn maximum profit.
Resources
Data Centers on Wheels—Monetize the Digitization of the Automobile Industry
As the digital revolution accelerates, macro technology trends—such as connected, autonomous, shared, and electric—are enabling new experiences. These will disrupt and be a catalyst for significant change that will transform the automotive industry. The cause for this transformation is based on changing customer expectations. The question to automakers is, are you ready?
Yamaha Motor Opens the Throttle on Innovation
Glenn Coles joined Yamaha Motor Co. in 2006 and functions as its North American general manager and CIO. As a former pro-level motocross racer, it was always his dream to enter the corporate motorsports world, though as a kid he had dreamed it would be through the "factory rider" door, not so much the IT one.
Mack Trucks' Digital Marketing Campaign for its Anthem Highway Tractor is as Bold and Efficient as the New Big Rig
Mack Trucks is a powerhouse brand, with trucks bearing its bulldog hood ornament ever-present on construction sites and trash routes across North America. With the recent launch of the Mack Anthem model, the longtime American truck maker is now well positioned to grow its over-the-road business as well. In rolling out the Anthem, Mack is grabbing the attention of customers, drivers, and dealers with a digital marketing campaign that is as bold and efficient as its sleek new big rig.