Oracle Automotive Industry Solution—Modern Sales and Marketing for Automotive

Modern Sales and Marketing for Automotive

The Digital Customer Experience (CX) for Automotive is an end-to-end solution that empowers automotive OEM’s and dealers with tools that span the full customer lifecycle. OEM’s and dealers can quickly identify opportunities, convert those online shoppers into high value leads, engage customers, and deliver an enjoyable and complete buying experience.

With Digital CX you can improve campaign effectiveness by leveraging a symphony of tools together with data to personalize and target advertisements, and adjust messaging to individual customers and increase engagement. Adaptive, intelligent recommendations can be delivered through optimized decision science algorithms to increase prospect generation. Best-in-class Configure, Price and Quote solution enables improved margins and increased sales productivity.

Further, by using this solution, businesses can build customer satisfaction through connecting and extending key business processes with dealers and leveraging customer insights to reduce overall transaction time. This cross-channel solution is a comprehensive tool for managing the complete loyalty lifecycle by tracking, rewarding, and recognizing customer behavior, including repeat purchases of products, referrals, social activities, and business with loyalty program partners.

By using a single modern cloud, analytics and data platform, you can achieve a single, consolidated view of the customer during their entire lifecycle, enabling you to provide the best experiences and earn maximum profit.