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Monetizing Location Services (MLS) enables communications service providers (CSPs) to monetize customer presence in targeted spaces—such as shopping malls, cities, events, and airports—using their customers' mobile devices. MLS creates intelligent, real-time offers in local contexts and promotes ongoing contextual customer engagement. MLS enables service innovation with advanced location services from the CSP and its partners, resulting in an increased customer lifetime value and loyalty.
MLS provides real-time digital marketing that enables CSPs to engage customers with an ongoing contextual dialog using the customer's mobile device. The solution uses location information, digital profiles, and AI with machine learning to personalize every interaction and anticipate customers' needs.
MLS engages customers via a digital assistant, a mobile app, and notifications. The digital assistant’s instant, conversational interface provides customers with ultimate convenience, using AI for natural language processing and understanding. MLS uses intelligent offers to adapt recommendations to customers' digital profiles to contextualize every interaction in real time.
MLS enables CSPs to drive service innovation with advanced location services such as security tracking, car monitoring, and ring fencing. The solution puts customers in full control of these advanced location services, allowing them to determine how and when to employ them.
The Oracle Cloud provides the agility, reliability, scalability, and security modern businesses need. It supports emerging technologies—including AI, platform automation, machine learning, blockchain, and Internet of Things (IoT)—in ways that create business differentiation at lower cost with superior performance. It helps CSPs improve the customer experience, innovate faster, increase productivity, and benefit from enhanced security features. MLS leverages Oracle's market-leading cloud capabilities to deliver the next generation of location-based services.
Oracle Marketing lets marketers manage and orchestrate all interactions with customers across channels to drive exceptional customer experiences across the customer’s lifecycle.
Oracle AI Apps generates personalized offers based on the customer’s behavior in real-time.
Build AI-powered assistants that create contextual engagements with conversational interfaces to increase the experience and engagement.
Quickly build, deploy, and manage mobile apps that engage customers with personalized location offers, content and instant notifications.
Oracle Spatial offers rich location query and analysis, native geocoding and routing, and map visualization, to support location-enabled business intelligence applications and services.
Oracle Integration accelerates location monetization projects by eliminating barriers between business applications.
Monetizing Location Services (MLS) enables communications service providers to monetize the presence of their customers in targeted spaces like shopping malls, cities, events, or airports using their customers' mobile devices. MLS monetizes intelligent real-time offers using customers' digital profile in a location context and creates an ongoing contextual engagement with customers. MLS enables service innovation with advanced location services from the CSP and/or its partners resulting in an increased customer lifetime value and customer loyalty.
Monetizing Location Services is a revolutionary new solution that uses Oracle Digital Assistant, AI, and digital marketing to provide end users with highly relevant, intelligent, contextual, and location-based services.
Intelligent conversational chatbots are the new interfaces for apps, 6 of the Top 10 most used apps globally are messaging apps, that have changed the way businesses and customers interact.