Consumer Goods | Industries | Industry

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Improve Innovation. Increase Trade Effectiveness. Engage with Consumers.

Oracle delivers a powerful combination of comprehensive industry solutions and technology to meet the many challenges consumer goods companies face. Use Oracle to conquer the demands of expanding product portfolios, trade promotion efficiency, supply chain costs and complexity, the deluge of big data and the necessity to build a direct relationship with consumers.

Explore Oracle’s Solutions for Consumer Goods (PDF)

Why Oracle for Consumer Goods

Oracle’s innovation management industry solution minimizes product development costs and accelerates innovation

Oracle’s comprehensive trade management solution increases sales and marketing effectiveness

Oracle’s customer experience industry solution offers a differentiated customer experience, and builds brand equity and loyalty

Oracle’s sales, operations, and demand-management solutions support collaboration and profitable growth

Oracle delivers an integrated business planning solution that unifies information from financial, sales, and operational planning to optimize business performance

Oracle delivers a secure, enterprise-wide view of information that supports risk management and compliance initiatives

Oracle delivers best-in-class data management and analytics for consumer goods

Consumer Goods Benefits

Oracle’s best-in-class industry solutions address complex business needs and processes relevant to your industry, enabling you to speed time to market, reduce costs, and gain a competitive edge.

Benefit

Description

Improve Innovation Performance

Improve success rate of new products, shorten time-to-market, ensure compliance, and reduce costs

Increase Sales and Marketing ROI

Increase value from consumer marketing, brand equity, and trade management investments

Build Demand-Driven Operations

Respond rapidly to changes in demand for production parts, spares, and maintenance
Deploy agile operations to support profitable growth

Integrate Business Planning

Integrate financial, sales, and operational planning to optimize business performance

Standardize Business Management and Control Processes

Enhance efficiency of back-office processes at a lower cost of ownership

Deploy SOA-Based Enterprise Architecture

Rationalize cost and complexity of IT landscape while enabling business transformation

Real-World Experiences and Visions

Customer Success Stories

Pepsi Frito-Lay Boosts Trade Promotions with Oracle Demantra

Boyd Smythe, Senior Director of Analytics, discusses how PepsiCo/Frito-Lay uses Oracle Demantra Trade Promotions Optmization to make big improvements in trade promotions leading to improved ROI on trade spend and increased earnings.

View the video (2:36)