Improve Innovation. Increase Trade Effectiveness. Engage with Consumers.

Oracle delivers a powerful combination of comprehensive industry solutions and technology to meet the many challenges consumer goods companies face. Use Oracle to conquer the demands of expanding product portfolios, trade promotion efficiency, supply chain costs and complexity, the deluge of big data and the necessity to build a direct relationship with consumers.

Why Oracle for Consumer Goods


Oracle’s innovation management industry solution minimizes product development costs and accelerates innovation


Oracle’s comprehensive trade management solution increases sales and marketing effectiveness


Oracle’s customer experience industry solution offers a differentiated customer experience, and builds brand equity and loyalty


Oracle’s sales, operations, and demand-management solutions support collaboration and profitable growth


Oracle delivers an integrated business planning solution that unifies information from financial, sales, and operational planning to optimize business performance


Oracle delivers a secure, enterprise-wide view of information that supports risk management and compliance initiatives


Oracle delivers best-in-class data management and analytics for consumer goods

Consumer Goods Benefits

Oracle’s best-in-class industry solutions address complex business needs and processes relevant to your industry, enabling you to speed time to market, reduce costs, and gain a competitive edge.



Improve Innovation Performance

  • Improve success rate of new products, shorten time-to-market, ensure compliance, and reduce costs

Increase Sales and Marketing ROI

  • Increase value from consumer marketing, brand equity, and trade management investments

Build Demand-Driven Operations

  • Respond rapidly to changes in demand for production parts, spares, and maintenance
  • Deploy agile operations to support profitable growth

Integrate Business Planning

  • Integrate financial, sales, and operational planning to optimize business performance

Standardize Business Management and Control Processes

  • Enhance efficiency of back-office processes at a lower cost of ownership

Deploy SOA-Based Enterprise Architecture

  • Rationalize cost and complexity of IT landscape while enabling business transformation

Real-World Experiences and Visions

Customer Success Stories

Pepsi Frito-Lay logo

Pepsi Frito-Lay Boosts Trade Promotions with Oracle Demantra


Boyd Smythe, Senior Director of Analytics, discusses how PepsiCo/Frito-Lay uses Oracle Demantra Trade Promotions Optmization to make big improvements in trade promotions leading to improved ROI on trade spend and increased earnings.

Obrainsa logo

Obrainsa Delivers Peru Projects on Aconex

Aconex keeps construction on track.
Luis Alfredo Garcia, Organizational Development and IT Manager
Land O'Lakes logo

Land O’Lakes: Transformation through Growth and Innovation


Watch Land O’Lake’s business transformation across the enterprise with Oracle solutions.

Minsur logo

Minsur Puts All Mines on Aconex

Aconex has more than paid for itself.
Victor Fidel, Document Control Chief for Projects Expansion