Oracle Financial Services Retail Customer Analytics

Drive Marketing Efficiency and Optimization

Ensure marketing dollars are invested wisely and customers with the most profit potential are targeted through the right channels.

Financial Services Retail Customer Analytics

Understand customer trends across key focus areas.


Solution Overview

Solution Overview

  • Utilize sophisticated predictive models enhanced with big data that apply customer web behavior for analysis
  • Optimize campaigns with metrics, including responses and customer distribution across target segments
  • Utilize real-time offer recommendation functionality based on transaction behavior
  • Ensure targeted marketing with prebuilt cross-sell/up-sell scores and propensity scores

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