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Mobile is everywhere, changing the way we work, play, socialize, and learn. Students today are immersed in a digital culture driven by mobile consumer experiences across a range of devices, from wearables to phones, tablets and new immersive, virtual-reality platforms.
While mobile apps have defined the past 10 years, the next waves of mobile innovation are messaging and chatbots. Powered by artificial intelligence and machine learning, these innovations will offer new conversational interfaces to empower users with insight, recommendations, and real-time, contextual content.
In fact, students now spend more time on messaging and chat apps like WhatsApp, Facebook Messenger, WeChat than on mobile applications or email. For example:
Educational institutions are under increasing pressure to deliver compelling mobile experiences to attract new students and to foster their academic mission on the way to graduation and career success. To create this next-generation digital experience, it is critical to consider a complete, mobile, platform strategy in the cloud that unifies disparate campus resources, applications, and content. Great digital experiences are powered by data and driven by new innovative communication channels, such as campus chatbot virtual assistants powered by artificial intelligence and machine learning. Faculty and staff also benefit from streamlined mobile workflows and just-in-time support. Some key design models for digital campus life include:
Give your institution a mobile development and deployment platform that unifies the various distributed apps, data, and services, and delivers content in context to users anytime, anywhere, on any platform.