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Digital Experience for Media & Entertainment
Oracle’s Digital Experience for M&E solution enables media companies to increase share of wallet by launching new digital services and creating bundled offerings. It provides an agile, unified, and intelligent platform that allows M&E companies to personalize every interaction using their audiences’ digital profile, acquire customers with intelligent offers, engage them with an omnichannel experience, and empower them with full control over their usage experience.
Key Benefits
Unlock the value of media data through a single view of the consumer
- Gain a holistic view of consumers and their journey, signals, and behavior.
- Model and predict the next, best consumer experience in real time.
- Ideate, create, and launch services that consumers and fans demand to succeed in their businesses.
Deliver compelling consumer experiences through targeted engagement
- Meet consumers where they are by engaging on their digital channels of choice.
- Interact with consumers according to their preferences, and provide conversational and mobile interaction channels.
- Understand what consumers demand, and apply adaptive intelligence for consumer-centric service innovation.
Build brand loyalty by providing a differentiated experience in every consumer interaction
- Acquire consumers with intelligent offers and a frictionless onboarding experience.
- Engage consumers with a single-cart, omnichannel buying experience.
- Serve consumers with proactive care experience and full control over their usage experience, and empower employees and partners with information, tools, and innovations.
Get ahead of competitors by delivering a tailored M&E digital-experience platform
- Create a connected and personalized experience through an intelligent and agile digital-experience platform.
- Diversify revenue streams by launching new service offers and enabling new business models.
- Leverage emerging technologies and deliver tomorrow’s experience today.
Digital Experience for Media & Entertainment Resources
Achieving digital superiority: M&E's uphill battle to transform to digital-first
Understand the challenges that M&E firms face in orchestrating engagement with prospects and customers across channels, devices, and their enterprises while monetizing content. Read this exclusive, recently published research and discover the core CX capabilities and technologies that are helping M&E firms achieve success; as well as future investment plans in emerging technology and digital to enable enterprise omnichannel engagement.
Naming Oracle as a leader in The Forrester Wave: Email Marketing Service Providers
Oracle received the highest score in the strategy category in Forrester's latest email marketing service providers evaluation of the 13 providers that matter most and how they stack up.
Getting 'switched on' to the evolving advanced TV and video landscape
Are M&E companies 'switched on' to the evolving advanced TV and video landscape? This guide explores consumption trends and ways that M&E companies can reach their desired audiences, how to execute advanced TV and video campaigns, and ways to keep their brand safe in an increasingly programmatic space.
Creating a data warehouse to serve the entire organization
Ever wonder how a world-leading company keeps track of all customer interactions at each stage of the journey? How do multiple systems connect to provide a smooth, integrated experience? Here’s a snapshot from global information and analytics leader, Elsevier.