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Oracle Retail Customer Decision Tree and Demand Transference Science

Unlock the Value of Customer Data

Create customer segment-specific decision trees using available transaction level data and understand incremental value of all items with an unbiased view of manufacturers.

  • Create, compare and make needed updates to customer decision trees.

  • Review and make assortment decisions while leveraging customer decision tree and demand transference science input.


Retail Consumer Decision Tree and Demand Transference Science

Retain Customers with Localization

  • Understand the incremental value of all items within an assortment
  • Analyze customer shopping decisions to deliver the right mix across segments and channels to drive loyalty
  • Create and compare your own science based decision trees to supplier provided data
  • Discover the impact of adding or dropping items to your net category performance to maintain market share while protecting profits

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