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Oracle Retail Cross Talk

June 15-17, 2022

Join us at this invitation-only event in an exclusive setting to engage with your retail peers, industry leaders, and Oracle Retail executives. Oracle Retail Cross Talk is an exclusive industry forum that delivers authentic content, cultivates connections, and celebrates comradery.

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Why Attend Cross Talk 2022?

Oracle Retail Cross Talk is a unique executive retail forum that connects brands from around the world to share lessons learned, best practices, and innovative ideas about the future of modern retail. Networking activities are also offered for a more relaxed atmosphere where retailers can make lasting connections with their peers, share advice on how to solve common issues, and stay relevant in today’s marketplace.

The forum is right-sized and all about retail for three days:

  • 100% retail focused and limited to 350 total attendees
  • Customer delivered presentations
  • The Moxie: Retailer to Retailer Speed Networking
  • Lightning sessions highlighting innovation within The Modern Platform for Retail
  • Provocative panel discussions on the latest trends of retail
  • Access to Oracle Retail subject matter experts, partner community and executive team

This event is the best way to stay informed about the latest available and upcoming retail innovations. Oracle Retail Cross Talk also provides retailers with an opportunity to meet with Oracle Retail consulting and our trusted partners in our ecosystem.

Agenda

Times shown in

Registration Opens

Omni Dallas Hotel, 3rd floor

Opening General Session

Trinity Ballroom, 3rd floor

The Power of Platform

  • Mike Webster
    Senior Vice President and General Manage, Oracle Retail


Pennsylvania Liquor Control Board (PLCB)

  • Moderator: Jason Bjork
    Vice President Consulting, Oracle Retail
  • Panelists:
    Michael Demko

    Executive Director, PLCB
  • Elizabeth Brassell
    Director of Policy and Communications, PLCB
  • Rob McCabe
    Chief Information Officer, PLCB
  • Deloitte


Pivot to Customer

  • Lara Livgard
    Senior Director, Oracle Retail
  • Danny Beltran
    Master Principal Sales Consultant, Oracle Retail

Agility in Operations

  • Brittany Berg
    Solutions Director, Analytics & Enterprise, Oracle Retail
  • Accenture

Accelerating Innovation

  • Paul Woodward
    Senior Director, Oracle Retail
  • Carla Anderson
    Senior Cloud Architect, Oracle Retail

Networking Break

Trinity Ballroom Foyer, 3rd floor

Welcome Reception and Dinner

Texas Spice, 1st floor

Don’t miss the opportunity to mix and mingle with fellow retail executives, our sponsors, and Oracle executives in this casual opening reception.

Sunrise Yoga

Cedars, 2nd floor

Awaken your senses and body with a relaxing flow yoga session before we fill your mind with great learnings from the meetings of the day. Find your Zen and meet a new friend before breakfast.

Networking Breakfast

Trinity Ballroom, 3rd floor

Breakout Session #1
A Pivot to Customer and Supporting the Journeys

Trinity 6 Ballroom, 3rd floor

Delivering a great omnichannel retail experience takes the right people, process, and technology to earn shopper loyalty by offering engaging and seamless experiences across more than 70 unique customer journeys. Widespread curbside pick-up, flexible store environments, buy online, pick-up in-store (BOPIS) protocols–these new norms have dramatically accelerated in-store adaptation and innovation. As brands dive deeper for new ways to maximize the customer experience—and adapt to the rapidly changing world—they must lean into agile technology. Join this discussion to hear how retailers are tackling today’s challenges and planning for the future.

  • Moderator: Corey Gale
    Solution Market Director, Oracle Retail
  • Panelists:
    Peter Martelli

    Information Technology Business Partner, ABC Fine Wine & Spirits
  • Keith Costello
    Executive Director, NA IT Retail, Estee Lauder
  • Michael Colpitts
    Solution Market Director, Oracle Retail


Breakout Session #1
Platform Discussion: Merchandise Operations Management

Fair Park 1, 3rd floor

Manage, control, and perform daily retail merchandising activities confidently, including purchasing, distribution, order fulfillment, retail inventory management, and financial close. Join us to learn how embedded retail AI, machine learning, and analytics streamline buying processes, inform experiences and drive real-time inventory visibility using Oracle Retail Merchandising solutions.

  • Carla Anderson
    Senior Cloud Architect, Oracle Retail
  • Rick Wiederholt
    Vice President, Oracle Retail
  • Paul Woodward
    Senior Director, Oracle Retail

Breakout Session #1
Best Buy: Forecasting in the Cloud

Trinity 5 Ballroom, 3rd floor

Best Buy is an American multinational consumer electronics retailer with a robust online presence and over 1,000 stores. Buying consumer electronics and home appliances is a journey that demands research. To differentiate itself from the online sites and generic merchants, Best Buy leverages a combination of tech expertise, in-stock inventory, and a specialized customer experience to meet customers’ needs. As business and service models evolved, Best Buy looked to the cloud to gain more advanced and evolving capabilities in the new Oracle Retail Demand Forecasting Cloud Service.

  • Teresa Engel
    Associate Director, Category Enablement, Best Buy
  • Mitch Molstad
    Senior Manager, Category Enablement, Best Buy
  • Lester Genosas
    Senior Manager, RDF CS Technical Lead, Accenture
  • Ron Tablatin
    Senior Manager, RDF CS Functional Lead, Accenture

Networking Break

Trinity Ballroom Foyer, 3rd floor

Breakout Session #2
Platform Discussion: Stores and Omnichannel

Trinity 5 Ballroom, 3rd floor

As customers continue to evolve the omnichannel retail journey, you can provide them with engaging, seamless experiences while refining operations across point-of-service, ecommerce, and order management systems. Join us to learn how Oracle Retail’s omnichannel modern retail solutions bridge the productivity gaps between the online and traditional point-of-sale functionality, improve store associate effectiveness, increase sales, and ultimately personalize the customer experience.

  • Nick Wislocki
    Vice President Software Development, Oracle Retail
  • Michael Colpitts
    Solution Market Director, Oracle Retail
  • Corey Gale
    Solution Market Director, Oracle Retail


Breakout Session #2
Bealls: The New Normal of Implementations

Fair Park 1, 3rd floor

Bealls recognized the need to modernize processes and gain new management efficiencies of their extensive casual lifestyle, apparel, and home merchandise inventory. Before the pandemic, the department store and discount retailer embarked on a digital transformation underpinned by Oracle Financials, Oracle Merchandising, and Retail Analytics Cloud services. In March 2020, the world required a change in how everyone works, communicates and operates to move forward. Beall’s leadership worked closely and remotely with Logic Information Systems to establish their master record of an item, purchase orders, and inventory foundation data despite the pandemic. Bealls chose to continue as a remote implementation as they journey to deploy inventory, stock ledger, sales audit, and promotions in early 2023. Join us for a conversation about the best practices of remote implementations.

  • Rick Dreiling
    Chief Information Officer, Bealls
  • Lilian Martingano
    Partner, Logic Information Systems


Breakout Session #2
Neiman Marcus: A Journey to the Cloud for Fashion Retailer

Trinity 6 Ballroom, 3rd floor

Neiman Marcus is the largest luxury omnichannel retailer in the United States, building relationships with customers across the store experience, ecommerce interactions, and remote selling. Data and technology allow Neiman Marcus to scale a personalized luxury experience. Neiman is a long-standing customer with Oracle across multiple solutions. In 2019, the customer decided to shift Oracle Retail Merchandise Financial Planning to the cloud. In this fireside chat, Senior Vice President Nathan Johnson of Neiman Marcus and retail expert Greg Flinn of Oracle will discuss the reasons for the shift and the value to the business.

  • Nathan Johnson
    Senior Vice President, Merchandise and Planning, Neiman Marcus
  • Greg Flinn
    Director, Oracle Retail

Networking Break

Trinity Ballroom Foyer, 3rd floor

Breakout Session #3
Staples: Rewriting the Customer Experience

Trinity 5 Ballroom, 3rd floor

Staples is a global office retail company that serves the retail and business-to-business channels through stores and ecommerce in the U.S. Before the global workplace shift, Staples embarked on a complete transformation of the customer in-store checkout experience in over 1,000 stores. The teams evaluated all elements of the transformation from the new Oracle Retail Xstore technology to the build-out of the physical checkout experience, introducing a mobile tablet in the store, and re-engineering the application infrastructure and data for the cloud. Join the Staples IT and Stores team to learn how store associates can better serve the consumers the way we work today.

  • Dave Lavallee
    Store Operations, Staples
  • John Murphy
    Store Operations, Staples
  • Kathy Murray
    Vice President IT, Staples
  • Hemant Pasala
    Director IT, Staples


Breakout Session #3
The Power of Sustainable Sourcing

Fair Park 1, 3rd floor

If 57% of global consumers stop buying from brands they believe are unethical, retailers need a better way to measure their ecosystem's environmental, social, and governance (ESG) impacts. Oracle Retail Supplier Evaluation is a new cloud service that enables the onboarding and evaluation of merchandising suppliers. Supplier Evaluation Cloud Service works with our core solutions like Merchandising Foundation Cloud Service.

  • Paul Woodward
    Senior Director, Oracle Retail
  • Carla Anderson
    Senior Cloud Architect, Oracle Retail

Breakout Session #3
Platform Discussion: AI Foundation for Planning

Trinity 6 Ballroom, 3rd floor

Easily define your assortment, inventory placement, pricing, promotions, and product lifecycles to grow profitability with retail planning. Retail AI and machine learning help you make better decisions on assortments, offers, inventory, forecasts, planning, buying, pricing, etc. Join our solution management team as they share the latest innovations in our planning and optimization solutions.

  • Wendy Etkind
    Solutions Director, Planning, Oracle Retail
  • Troy Parent
    Vice President Software Development, Oracle Retail
  • Brittany Berg
    Solutions Director, Analytics & Enterprise, Oracle Retail

Networking Luncheon

Trinity Ballroom, 3rd floor

Transition to Breakouts

Breakout Session #4
Event Network: Coining Memories for a Lifetime in-Store

Trinity 5 Ballroom, 3rd floor

Experiences and memories are the business of Event Network. Event Network is a leading operator of experiential and cultural attraction retail stores with partnerships from museums and aquariums to other iconic destinations throughout North America. The retail store and available merchandise extend, enhance, and commemorates a shared experience that brings people together. Event Network’s store experiences celebrate education, entertainment, conservation, sustainability, diversity, and inclusion. With a cloud services update and an enhanced mobile Oracle Point-of-Service solution, associates provide a seamless customer experience with efficient checkout anywhere within the store and beyond. Working with BTM Global, Event Network leverages Customer Engagement Cloud Service and Xstore as the backbone of delivering their customers a seamless transaction experience.

  • Ryan Close
    Chief Technology Officer, Event Network
  • Daniel Moen
    Director Retail Systems, Event Network


Breakout Session #4
Waldo’s Dolar Mart: an “Irresistible” Transformation

Trinity 6 Ballroom, 3rd floor

Offering a variety of products from all over the world at irresistible prices, Waldo’s Dolar Mart in Mexico embarked on a transformation project to modernize their systems in 2018. They thought to increase visibility across the business and lay a foundation that would support growth via expansion and new customer journeys. Waldo’s likes the continuous delivery model of cloud which ensures operational agility not just now, but into the future. Their footprint includes Oracle Cloud Financials, Oracle Transportation Management, Oracle Retail Merchandising suite, and Oracle Warehouse Management. With the Oracle cloud services, Waldo’s now has a consistent, streamlined user experience and are able to better manage the legal, regulatory, and corporate complexities of cross-border transactions. They delivered the project without any disruption to the business and now the company is able to support the fast growth that it experienced in the past years, and prepare the journey to provide customers products for home and decor, parties, technology, beauty, babies, and groceries via a superior customer experience.

  • Ernesto Llano Sanchez
    Senior Vice President Merchandising, Waldos
  • Laura Andrade
    Chief Information Officer, Waldos

Breakout Session #4
Sustainability in Retail

Fair Park 1, 3rd floor

We conducted primary consumer research and learned that 71% of global consumers care more about sustainability today than pre-pandemic times. And 57% of these consumers confirmed that a retailers' brand values must align with personal beliefs to drive loyalty. At Oracle, we are committed to developing practices and products that help protect the environment. That's why we are always looking at addressing sustainability challenges as an industry. Responsible businesses are examining how they can track environmental, social, and governance (ESG) impacts and work more sustainably. Join us for an interactive discussion with IDC.

  • Paul Woodward
    Senior Director, Oracle Retail
  • Jordan Speer
    Analyst, IDC

Networking Break

Trinity Ballroom Foyer, 3rd floor

Breakout Session #5
Maurices: Speed to Value

Trinity 5 Ballroom, 3rd floor

Women’s fashion retailer Maurices mission is to put its people, including employees and customers, first. The company is adopted a modern point of service (POS) technology to deliver a personalized, boutique-like in-store experience across its 920 stores in the U.S. and Canada. In 2020, Maurices invested in Oracle Retail Xstore Point-of-Service, Oracle Retail XOffice Cloud Service, Oracle Retail Order Broker Cloud Service, Oracle Retail Order Management Cloud Service, and Oracle Retail Customer Engagement Cloud Service. Learn how Maurices embraced technology to scale its unique customer service approach.

  • Fred Argir
    Chief Information Officer, Maurices

Breakout Session #5
Helzberg: A Data-Driven Enterprise

Trinity 6 Ballroom, 3rd floor

Helzberg embarked on a search for a new solution focusing on the tenets of scalability, efficiency, reliability, and accuracy. Critically, it also had to have assortment capabilities that could support Helzberg’s entire end-to-end processes including open-to-buy. Ultimately, they decided on Oracle Retail solutions, specifically Oracle Merchandise Financial Planning, Retail Demand Forecasting, Replenishment Management, Assortment Planning, and Retail Analytics. Helzberg proceeded to deploy these solutions alongside their existing Oracle systems, including Oracle Xstore Point-of-Service, Oracle Retail Order Broker, and Oracle Retail Customer Engagement.

  • Nathan Gray
    Vice President, Merchandising, Planning and Allocation, Helzberg Diamonds


Breakout Session #5
Komax: A Digital Transformation

Fair Park 1, 3rd floor

Representing a broad portfolio of brands like GAP, Kipling, Polo Ralph Lauren, Timberland, UGG, and more, the fashion brand Komax embarked on a transformational project for both stores and back-office. With support from SkillNet, Komax transformed its customer experience through Oracle Retail Xstore Point of Service, Customer Engagement, and Order Broker and tapped into the power of Oracle Retail Merchandise Operations Management for sales audit, pricing, invoice match, and import/export. Learn how Komax activated sales channels to provide faster, seamless customer experiences to guests in multiple Latin American countries, allowing consumers to buy and return where and when they want.

  • Pablo Gaete
    Project Manager, Komax

Networking Break

Trinity Ballroom Foyer, 3rd floor

Breakout Session #6
Pet Valu: Creating a Pack Mentality with Your Best Customers

Trinity 5 Ballroom, 3rd floor

The pack succeeds because the group members rely on one another for survival. Retailers rely on consumers and crave that same loyalty from their best customers. Omnichannel strategy leader Jen Polumbo will have a fireside chat with the Vice President of Pet Valu, Connie Uriarte, to discuss strategies and technology that satisfy the most finicky consumer. The Pet Valu team has successfully deployed Oracle Retail Xstore, Order Broker, Order Management, Customer Engagement, and Commerce Cloud. Walk away with advice from an executive who has implemented Oracle in multiple industry segments.

  • Connie Uriarte
    Vice President, Pet Valu
  • Jennifer Polumbo
    Solution Manager, Stores & Commerce, Oracle Retail


Breakout Session #6
Driving Cloud Adoption and Maximizing Value

Fair Park 1, 3rd floor

How do you measure and promote adoption of cloud services in your company? What constitutes value delivered to your organization and how do you maximize it? These are universal considerations for all retailers, but the answers vary widely depending on the maturity of your organization and your unique business objectives. Join this session to learn more about Oracle Retail’s dedicated Customer Value Team, and how we help customers identify opportunities to drive value via greater adoption and innovation. We will highlight some of the customers with whom we have been working, as well as demonstrate a few examples of cloud extensions which enhance the value of the Oracle Retail cloud platform.

  • Lara Livgard
    Senior Director, Oracle Retail

Makro: Project Governance of a Multi-Country Enterprise Rollout

Trinity 6 Ballroom, 3rd floor

Latin America grocer leader Makro operates in four countries and 107 stores. Makro implemented Oracle Retail Merchandise Operations Management, Retail Demand Forecasting and Store Inventory Operations. Fabricio Tarelho, Chief Information Officer of Makro Group, owns this complex implementation's rollout and project governance for South America. In this session, Makro and Retail Consult will provide an update on the deployment and share governance best practices from their multi-country and multi-currency initiative to improve store operations across Argentina, Brasil, Colombia and Peru.

  • Fabricio Tarelho
    Chief Information Officer of Makro Group
  • Pedro Manuel Ribeiro
    Vice President, Retail Consult

Networking Break with Sponsors

Trinity Ballroom Foyer, 3rd floor

Buses available for transport to Gilley’s

Lobby, entrance near the Owners Box

Evening Networking Event at Gilley’s

Gilley’s Texas, 1135 Botham Jean Blvd, Dallas, TX

Join us for an authentic Texas experience complete with line dancing, a speak easy room and delicious BBQ. You will be welcomed by refreshments of your choice followed by dinner. Kick up your heels and get to know the community at the famous Gilley’s.

Gilley’s has a rich history in Texas; its namesake Texas Country music legend Mickey Gilley, who also operated a famous honky-tonk by the same name in Pasadena, TX. The original Gilley’s is featured in the 80’s movie Urban Cowboy.

Rise and Shine Run

Meet in the Lobby of Omni Dallas

Lace up your running shoes and get your heart pumping as we kick off the day with a Rise and Shine Run. Take this opportunity to network with fellow runners on a leisurely jog around the beautiful grounds surrounding the hotel.

Networking Breakfast

Trinity Ballroom, 3rd floor

Breakout Session #7
A Panel Discussion: Inventory Strategies

Trinity 5 Ballroom, 3rd floor

34% of consumers surveyed stated that out-of-stock items define a bad shopping experience, with 27% heading to the competition if a retailer doesn’t have the desired item in stock. With rifts in the supply chain spurring shopper concerns, agility is key for retailer success and resiliency amid this disruption. Inventory visibility across all channels is essential to place the right product at the right time, as the merchandise is moving off shelves faster than retailers can replenish. Hear how these retailers balance inventory with wavering supply chain challenges while adapting strategies to drive a loyal customer base.

  • Moderator: Greg Flinn
    Director, Oracle Retail
  • Panelists:
  • Amanda Astrologo
    Partner, The Parker Avery Group
  • Alexandra Pinto
    Practice Head Oracle Retail, Wipro

Breakout Session #7
Abercrombie & Fitch: Always Forward with the Cloud

Trinity 6 Ballroom, 3rd floor

Abercrombie & Fitch Co. is a leading, global, omnichannel specialty retailer of apparel and accessories for men, women, and kids through renowned brands Hollister, Gilly Hicks, Abercrombie, and Social Tourist. The global company operates approximately 730 stores under these brands across North America, Europe, Asia, the Middle East, and the ecommerce sites. The relationship with Oracle began in 2008 with a digital transformation across merchandising, planning, supply chain, and customer experience. Fast forward to 2022 as the team continues the journey into the cloud. Join us for an interactive discussion on why cloud, why now, and how the team is approaching this next milestone to support these quintessential fashion brands.

  • Tom Ford
    Product Facing Systems – Merchandising, Planning, and Forecasting, Abercrombie & Fitch
  • Patty Weinrick
    Senior Manager, IT, Abercrombie & Fitch
  • Wendy Earhart
    Staff Engineer, Abercrombie & Fitch

Breakout Session #7
Payment Innovation with Adyen and Oracle

Fair Park 1, 3rd floor

Is your payments technology ready for new shopper experiences? Customer expectations for convenience and seamless experiences have made pandemic retail trends permanent. In Adyen’s recent survey of over 40k consumers, 61% of consumers believe that retailers should deliver the same cross-channel flexibility they provided during the pandemic. These services include contactless payments, BOPIS, BORIS and mobile checkout. In this session we’ll discuss why these trends are no longer optional for retailers looking to win and retain customers long-term. Join Oracle and Adyen’s fireside chat to learn what new shopper expectations are table stakes and what technical capabilities are needed to meet them.

  • Jennifer Polumbo
    Solution Manager, Stores and Commerce, Oracle Retail
  • Matt DePascale
    Vice President Unified Commerce Sales, Adyen

Networking Break

Trinity Ballroom Foyer, 3rd floor

Breakout Session #8
Platform Discussion: AI Foundation for Supply Chain

Trinity 6 Ballroom, 3rd floor

Effective retail supply chain management could be worth several percentage points of profitability. Align your planning decisions to demand forecasting, inventory management, and receipt flow to drive profitable allocation and replenishment, supply chain execution, and order fulfillment. Join us to learn how our retail supply chain solutions can help your business operate more efficiently and drive results in a changing omnichannel world.

  • David Fleischer
    Senior Director, Oracle Retail
  • Brittany Berg
    Solutions Director, Analytics & Enterprise, Oracle Retail


Breakout Session #8
Levi Strauss & Co.: Mobile POS and a Global Rollout

Trinity 5 Ballroom, 3rd floor

Millions of people worldwide have grown up with Levi’s® blue jeans and Dockers® khakis, and the company strives to get closer to its end consumer. In 2018, the global clothing retailer partnered with Infosys to deliver a modern mobile shopping experience to more than 25 countries and over 1,350 stores. The agile Oracle Retail Xstore solution enabled Levi stylists to provide a seamless and connected guest experience. And the open architecture allows the retailer to consider countless shopper journeys that flex to market demands. Learn how this global leader quickly went from a single blueprint to a global rollout.

  • Zameer Andani, Sr.
    Director IT, Enterprise Architecture & Technical Product Management, Levi Strauss


Breakout Session #8
Delivering on the Details of Omnichannel Operations

Fair Park 1, 3rd floor

Retailers shifted and evolved into new business models to meet consumer demand in the last two years. As the industry pivoted to deliver more consumer shopping journeys, the finances needed to tie up on the back end. Vertex integrates tax services with Oracle Retail Xstore Point of Service and Order management across multiple channels. Join an interactive conversation and quick demonstration with experts from Oracle and Vertex about the implications of expanded customer service models in retail.

  • Jennifer Polumbo
    Solution Manager, Stores and Commerce, Oracle Retail
  • Pete Olanday
    Retail Practice Leader, Vertex
  • Matt Thoman
    Retail Solution Owner, Vertex

Networking Break

Trinity Ballroom Foyer, 3rd floor

Closing General Session

Trinity Ballroom, 3rd floor

Customer Community

  • Moderator: Dana Levitan
    Vice President, Oracle Retail
  • Panelists:
    Keith Costello

    Executive Director, NA IT Retail, Estee Lauder
  • Patty Weinrick
    Senior Manager, IT, Abercrombie & Fitch

Accelerating Innovation with Platform

  • John Gray
    Vice President, Solution Development and Strategy, Oracle Retail

Oracle Retail Cross Talk 2022 Concludes with Lunch

Trinity Ballroom, 3rd floor

Thank you to our sponsors

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Advisory

Welcome to Dallas, Texas

Prepare to be inspired by local artwork and stunning views of downtown Dallas, Texas. We have chosen a property in the heart of the city. The Omni Dallas Hotel is close to popular restaurants, shops, and the Dallas Arts District.

We negotiated a rate of $239/night. The room block details are included in registration confirmations.

Key discussion points:

  • Explore innovations that can help bring you closer to your customer across every channel
  • Consider how data accuracy can drive speed to market
  • Learn how cloud technologies can help unleash business agility and unlock new possibilities

Oracle Retail RACK

View a series of quick demonstrations of key business capabilities.