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Oracle Retail Cross Talk

June 15-17, 2022

Join us at this invitation-only event in an exclusive setting to engage with your retail peers, industry leaders, and Oracle Retail executives. Oracle Retail Cross Talk is an exclusive industry forum that delivers authentic content, cultivates connections, and celebrates comradery.

This event begins in

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Why Attend Cross Talk 2022?

Oracle Retail Cross Talk is a unique executive retail forum that connects brands from around the world to share lessons learned, best practices, and innovative ideas about the future of modern retail. Networking activities are also offered for a more relaxed atmosphere where retailers can make lasting connections with their peers, share advice on how to solve common issues, and stay relevant in today’s marketplace.

The forum is right-sized and all about retail for three days:

  • 100% retail focused and limited to 350 total attendees
  • Customer delivered presentations
  • The Moxie: Retailer to Retailer Speed Networking
  • Lightning sessions highlighting innovation within The Modern Platform for Retail
  • Provocative panel discussions on the latest trends of retail
  • Access to Oracle Retail subject matter experts, partner community and executive team

This event is the best way to stay informed about the latest available and upcoming retail innovations. Oracle Retail Cross Talk also provides retailers with an opportunity to meet with Oracle Retail consulting and our trusted partners in our ecosystem.


Times shown in

Registration Opens

Opening General Session

Networking Break

Welcome Reception and Dinner

Don’t miss the opportunity to mix and mingle with fellow retail executives, our sponsors, and Oracle executives in this casual opening reception.

Sunrise Yoga

Awaken your senses and body with a relaxing flow yoga session before we fill your mind with great learnings from the meetings of the day. Find your Zen and meet a new friend before breakfast.

Networking Breakfast

Breakout Session #1
Platform Discussion: Merchandise Operations Management

Manage, control, and perform daily retail merchandising activities confidently, including purchasing, distribution, order fulfillment, retail inventory management, and financial close. Join us to learn how embedded retail AI, machine learning, and analytics streamline buying processes, inform experiences and drive real-time inventory visibility using Oracle Retail Merchandising solutions.

  • Chad Timm
    Senior Director, Oracle Retail
  • Paul Woodward
    Senior Director, Oracle Retail

Breakout Session #1
Best Buy: A Supply Chain Case Study

  • Teresa Engel
    Associate Director, Category Enablement, Best Buy
  • Mitch Molstad
    Senior Manager Forecast Capability, Best Buy Accenture
Networking Break

Breakout Session #2
Platform Discussion: Stores and Omnichannel

As customers continue to evolve the omnichannel retail journey, you can provide them with engaging, seamless experiences while refining operations across point-of-service, ecommerce, and order management systems. Join us to learn how Oracle Retail’s omnichannel modern retail solutions bridge the productivity gaps between the online and traditional point-of-sale functionality, improve store associate effectiveness, increase sales, and ultimately personalize the customer experience.

  • Nick Wislocki
    Vice President Software Development, Oracle Retail
  • Michael Colpitts
    Solution Market Director, Oracle Retail
  • Corey Gale
    Solution Market Director, Oracle Retail

Breakout Session #2
Bealls: The New Normal of Implementations

Beall’s recognized the need to modernize processes and gain new management efficiencies of their extensive casual lifestyle, apparel, and home merchandise inventory. Before the pandemic, the department store and discount retailer embarked on a digital transformation underpinned by Oracle Financials, Oracle Merchandising, and Retail Analytics Cloud services. In March 2020, the world required a change in how everyone works, communicates and operates to move forward. Beall’s leadership worked closely and remotely with Logic Information Systems to establish their master record of an item, purchase orders, and inventory foundation data despite the pandemic. Bealls chose to continue as a remote implementation as they journey to deploy inventory, stock ledger, sales audit, and promotions in early 2023. Join us for a conversation about the best practices of remote implementations.

  • Rick Dreiling
    Chief Information Officer, Bealls
  • Lilian Martingano
    Partner, Logic Information Systems

Breakout Session #2
Neiman Marcus: A Journey to the Cloud for Fashion Retailer

Neiman Marcus is the largest luxury omnichannel retailer in the United States, building relationships with customers across the store experience, ecommerce interactions, and remote selling. Data and technology allow Neiman Marcus to scale a personalized luxury experience. Neiman is a long-standing customer with Oracle across multiple solutions. In 2019, the customer decided to shift Oracle Retail Merchandise Financial Planning to the cloud. In this fireside chat, Senior Vice President Nathan Johnson of Neiman Marcus and retail expert Greg Flinn of Oracle will discuss the reasons for the shift and the value to the business.

  • Nathan Johnson
    Senior Vice President, Merchandise and Planning, Neiman Marcus
  • Greg Flinn
    Director, Oracle Retail
Networking Break

Breakout Session #3
Staples: Rewriting the Customer Experience

Staples is a global office retail company that serves the retail and business-to-business channels through stores and ecommerce in the U.S. Before the global workplace shift, Staples embarked on a complete transformation of the customer in-store checkout experience in over 1,000 stores. The teams evaluated all elements of the transformation from the new Oracle Retail Xstore technology to the build-out of the physical checkout experience, introducing a mobile tablet in the store, and re-engineering the application infrastructure and data for the cloud. Join the Staples IT and Stores team to learn how store associates can better serve the consumers the way we work today.

  • Dave Lavallee
    Store Operations, Staples
  • John Murphy
    Store Operations, Staples
  • Kathy Murphy
    Vice President IT, Staples
  • Hemant Pasala
    Director IT, Staples

Breakout Session #3
The Power of Sustainable Sourcing

If 57% of global consumers stop buying from brands they believe are unethical, retailers need a better way to measure their ecosystem's environmental, social, and governance (ESG) impacts. Oracle Retail Supplier Evaluation is a new cloud service that enables the onboarding and evaluation of merchandising suppliers. Supplier Evaluation Cloud Service works with our core solutions like Merchandising Foundation Cloud Service.

  • Paul Woodward
    Senior Director, Oracle Retail
  • Carla Anderson
    Senior Director, Oracle Retail

Breakout Session #3
Platform Discussion: Planning and Optimization

Easily define your assortment, inventory placement, pricing, promotions, and product lifecycles to grow profitability with retail planning. Retail AI and machine learning help you make better decisions on assortments, offers, inventory, forecasts, planning, buying, pricing, etc. Join our solution management team as they share the latest innovations in our planning and optimization solutions.

  • Scott Lawrence
    Vice President Software Development, Oracle Retail
  • Troy Parent
    Vice President Software Development, Oracle Retail
  • Brittany Berg
    Solutions Director, Analytics & Enterprise, Oracle Retail
Networking Luncheon

Transition to Breakouts

Breakout Session #4
Event Network: Coining Memories for a Lifetime in-Store

Experiences and memories are the business of Event Network. Event Network is a leading operator of experiential and cultural attraction retail stores with partnerships from museums and aquariums to other iconic destinations throughout North America. The retail store and available merchandise extend, enhance, and commemorates a shared experience that brings people together. Event Network’s store experiences celebrate education, entertainment, conservation, sustainability, diversity, and inclusion. With a cloud services update and an enhanced mobile Oracle Point-of-Service solution, associates provide a seamless customer experience with efficient checkout anywhere within the store and beyond. Working with BTM Global, Event Network leverages Customer Engagement Cloud Service and Xstore as the backbone of delivering their customers a seamless transaction experience.

  • Ryan Close
    Chief Technology Officer, Event Network
  • Daniel Moen
    Director Retail Systems, Event Network

Breakout Session #4
Waldo’s Dolar Mart: an “irresistible” transformation

Offering a variety of products from all over the world at irresistible prices, Waldo’s Dolar Mart in Mexico embarked on a transformation project to modernize their systems in 2018. They thought to increase visibility across the business and lay a foundation that would support growth via expansion and new customer journeys. Waldo’s likes the continuous delivery model of cloud which ensures operational agility not just now, but into the future. Their footprint includes Oracle Cloud Financials, Oracle Transportation Management, Oracle Retail Merchandising suite, and Oracle Warehouse Management. With the Oracle cloud services, Waldo’s now has a consistent, streamlined user experience and are able to better manage the legal, regulatory, and corporate complexities of cross-border transactions. They delivered the project without any disruption to the business and now the company it’s able to support the fast growth that is experiencing in the past years, and prepare the journey to provide customers products for home and decor, parties, technology, beauty, babies, and groceries via a superior customer experience.

  • Ernesto Llano Sanchez
    Senior Vice President Merchandising, Waldos
  • Laura Andrade
    Chief Information Officer, Waldos
  • Jose Manuel Lopez Carillo
    Systems Director, Waldos

Breakout Session #4
Sustainability in Retail

We conducted primary consumer research and learned that 71% of global consumers care more about sustainability today than pre-pandemic times. And 57% of these consumers confirmed that a retailers' brand values must align with personal beliefs to drive loyalty. At Oracle, we are committed to developing practices and products that help protect the environment. That's why we are always looking at addressing sustainability challenges as an industry. Responsible businesses are examining how they can track environmental, social, and governance (ESG) impacts and work more sustainably. Join us for an interactive discussion with IDC.

  • Jordan Sparks
    Analyst, IDC
Networking Break

Breakout Session #5
Maurices: Personalizing the In-store Experience

Women’s fashion retailer Maurices mission is to put its people, including employees and customers, first. The company is adopted a modern point of service (POS) technology to deliver a personalized, boutique-like in-store experience across its 920 stores in the U.S. and Canada. In 2020, Maurices invested in Oracle Retail Xstore Point-of-Service, Oracle Retail XOffice Cloud Service, Oracle Retail Order Broker Cloud Service, Oracle Retail Order Management Cloud Service, and Oracle Retail Customer Engagement Cloud Service. Learn how Maurices embraced technology to scale its unique customer service approach.

  • Fred Argir
    Chief Information Officer, Maurices

Breakout Session #5
Helzberg: A Data-Driven Enterprise

Helzberg embarked on a search for a new solution focusing on the tenets of scalability, efficiency, reliability, and accuracy. Critically, it also had to have assortment capabilities that could support Helzberg’s entire end-to-end processes including open-to-buy. Ultimately, they decided on Oracle Retail solutions, specifically Oracle Merchandise Financial Planning, Retail Demand Forecasting, Replenishment Management, Assortment Planning, and Retail Analytics. Helzberg proceeded to deploy these solutions alongside their existing Oracle systems, including Oracle Xstore Point-of-Service, Oracle Retail Order Broker, and Oracle Retail Customer Engagement.

  • Nathan Gray
    Vice President, Merchandising, Planning and Allocation, Helzberg Diamonds

Breakout Session #5
Komax: A Digital Transformation

Representing a broad portfolio of brands like GAP, Kipling, Polo Ralph Lauren, Timberland, UGG, and more, the fashion brand Komax embarked on a transformational project for both stores and back-office. With support from SkillNet, Komax transformed its customer experience through Oracle Retail Xstore Point of Service, Customer Engagement, and Order Broker and tapped into the power of Oracle Retail Merchandise Operations Management for sales audit, pricing, invoice match, and import/export. Learn how Komax activated sales channels to provide faster, seamless customer experiences to guests in multiple Latin American countries, allowing consumers to buy and return where and when they want.

  • Pablo Gaete
    Project Manager, Komax
Networking Break

Breakout Session #6
Pet Valu: Creating a Pack Mentality with Your Best Customers

The pack succeeds because the group members rely on one another for survival. Retailers rely on consumers and crave that same loyalty from their best customers. Omnichannel strategy leader Jen Polumbo will have a fireside chat with the Vice President of Pet Valu, Connie Uriarte, to discuss strategies and technology that satisfy the most finicky consumer. The Pet Valu team has successfully deployed Oracle Retail Xstore, Order Broker, Order Management, Customer Engagement, and Commerce Cloud. Walk away with advice from an executive who has implemented Oracle in multiple industry segments.

  • Connie Uriarte
    Vice President, Pet Valu
  • Jennifer Polumbo
    Solution Manager, Stores & Commerce, Oracle Retail

Breakout Session #6
Driving Cloud Adoption and Maximizing Value

How do you measure and promote adoption of cloud services in your company? What constitutes value delivered to your organization and how do you maximize it? These are universal considerations for all retailers, but the answers vary widely depending on the maturity of your organization and your unique business objectives. Join this session to learn more about Oracle Retail’s dedicated Customer Value Team, and how we help customers identify opportunities to drive value via greater adoption and innovation. We will highlight some of the customers with whom we have been working, as well as demonstrate a few examples of cloud extensions which enhance the value of the Oracle Retail cloud platform.

  • Lara Livgard
    Senior Director, Oracle Retail

Makro: A Case Study

Networking Break with Sponsors

Evening Networking Event at Gilley’s

Join us for an authentic Texas experience complete with line dancing, a speak easy room and delicious BBQ. You will be welcomed by refreshments of your choice followed by dinner. Kick up your heels and get to know the community at the famous Gilley’s.

Gilley’s has a rich history in Texas; its namesake Texas Country music legend Mickey Gilley, who also operated a famous honky-tonk by the same name in Pasadena, TX. The original Gilley’s is featured in the 80’s movie Urban Cowboy.

Rise and Shine Run

Lace up your running shoes and get your heart pumping as we kick off the day with a Rise and Shine Run. Take this opportunity to network with fellow runners on a leisurely jog around the beautiful grounds surrounding the hotel.

Networking Breakfast

Breakout Session #7
A Panel Discussion: Inventory Strategies

  • DICK’S Sporting Goods
  • Five Below
  • Parker Avery

Breakout Session #7
Abercrombie & Fitch: A Strategic Cloud Conversation

  • Tom Ford
    Product Facing Systems – Merchandising, Planning, and Forecasting, Abercrombie & Fitch
  • Patty Weinrick
    Senior Manager, IT, Abercrombie & Fitch
  • Wendi Earhart
    Staff Engineer, Abercrombie & Fitch

Breakout Session #7
Payment Innovation with Adyen and Oracle

Is your payments technology ready for new shopper experiences? Customer expectations for convenience and seamless experiences have made pandemic retail trends permanent. In Adyen’s recent survey of over 40k consumers, 61% of consumers believe that retailers should deliver the same cross-channel flexibility they provided during the pandemic. These services include contactless payments, BOPIS, BORIS and mobile checkout. In this session we’ll discuss why these trends are no longer optional for retailers looking to win and retain customers long-term. Join Oracle and Adyen’s fireside chat to learn what new shopper expectations are table stakes and what technical capabilities are needed to meet them.

  • Jennifer Polumbo
    Solution Manager, Stores and Commerce, Oracle Retail
  • Matt DePascale
    Enterprise Sales Manager, Adyen
Networking Break

Breakout Session #8
Platform Conversation: Supply Chain

Effective retail supply chain management could be worth several percentage points of profitability. Align your planning decisions to demand forecasting, inventory management, and receipt flow to drive profitable allocation and replenishment, supply chain execution, and order fulfillment. Join us to learn how our retail supply chain solutions can help your business operate more efficiently and drive results in a changing omnichannel world.

  • David Fleischer
    Senior Director, Oracle Retail
  • Brittany Berg
    Solutions Director, Analytics & Enterprise, Oracle Retail

Breakout Session #8
Levi Strauss: Global Customer Experience

  • Zameer Andani, Sr.
    Director IT, Enterprise Architecture & Technical Product Management, Levi Strauss

Breakout Session #8
Delivering on the details of Omnichannel Operations

Retailers shifted and evolved into new business models to meet consumer demand in the last two years. As the industry pivoted to deliver more consumer shopping journeys, the finances needed to tie up on the back end. Vertex integrates tax services with Oracle Retail Xstore Point of Service and Order management across multiple channels. Join an interactive conversation and quick demonstration with experts from Oracle and Vertex about the implications of expanded customer service models in retail.

  • Jennifer Polumbo
    Oracle Retail
  • Pete Olanday
    Retail Practice Leader, Vertex
  • Matt Thoman
    Retail Solution Owner, Vertex
Networking Break

Closing General Session

Oracle Retail Cross Talk 2022 Concludes with Lunch

Thank you to our sponsors






Welcome to Dallas, Texas

Prepare to be inspired by local artwork and stunning views of downtown Dallas, Texas. We have chosen a property in the heart of the city. The Omni Dallas Hotel is close to popular restaurants, shops, and the Dallas Arts District.

We negotiated a rate of $239/night. The room block details are included in registration confirmations.

Key discussion points:

  • Explore innovations that can help bring you closer to your customer across every channel
  • Consider how data accuracy can drive speed to market
  • Learn how cloud technologies can help unleash business agility and unlock new possibilities

Oracle Retail RACK

View a series of quick demonstrations of key business capabilities.