Deliver seamless experiences for your customers across channels and devices. With Oracle CX, retailers can:
Understand customer preferences, build target audiences, and deliver buyer-specific experiences in real-time and at scale by leveraging insights from first, second, and third-party data. Delve into customer interests by tracking interactions across multiple devices.
Plan and monitor the performance of your promotions by tracking customer activities and behavior in real-time. Improve forecast accuracy between sales and finance with a single platform for CRM and back-office processes.
Data science and predictive modeling determine the best promotions, channels, and time to reach customers.
Orchestrate interactions and customize campaigns to target specific individuals or groups with personalized, cross-channel offers.
Learn from shoppers' habits, understand their content preferences, and optimize.
Analyze marketing channel, media, and content effectiveness. AI recommends the most relevant content in context, based individual consumption habits. Easily transition customers from third-party channels to your commerce storefront or mobile app.
Create and target look-alike audiences by correlating the similarities of your most loyal customers.
Increase order values with intelligence-based cross-sell and upsell recommendations based on customer browsing behavior.
Manage inventory, promotions and demand using connected data from marketing, supply chain, and store operations.
Predictive analysis determines future demand so you can adjust promotions to protect margins and maintain inventory levels across locations.
Offer your customers omnichannel fulfillment capabilities, such as Buy Online, Pickup In-Store (BOPIS), curbside, and click-and-collect models. Create a common and shared inventory across store locations to streamline fulfillment and ensure product availability.
Customers can start orders online and complete them on their mobile device in-store, using various payment methods and/or loyalty points.
Integrate with your marketing tools to deliver order confirmation emails. Capture or update customer information for repeat purchases.
Post-sale offers and rewards encourage customers to enroll in loyalty programs.
Customers can view order management and tracking, purchase history, special promotions, loyalty points and rewards via their account.
Service agents can address issues with the help of complete customer visibility, including purchases, service history, and storefront experiences.
Agents can better assist customers by manipulating their carts, seeing available promotions, and placing orders on their behalf.