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Oracle Retail Consumer Insights is a strategic collaboration with Oracle Data Cloud, and brings an unprecedented level of insight to retail marketing teams enabling them to better understand their existing customers and optimize new customer acquisition campaigns, and to other teams to support consumer-data-driven buying decisions, personalization and more.
Customer acquisition is consistently at the top of the list for most retail marketing teams, and the cost to acquire new customers is growing exponentially year after year. It’s time to rethink retail marketing strategies and put the customer at the core of every decision.