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Use Consumer Insights to Target Your Next Customer

Oracle Retail Consumer Insights is a strategic collaboration with Oracle Data Cloud, and brings an unprecedented level of insight to retail marketing teams enabling them to better understand their existing customers and optimize new customer acquisition campaigns, and to other teams to support consumer-data-driven buying decisions, personalization and more.

Customer acquisition is consistently at the top of the list for most retail marketing teams, and the cost to acquire new customers is growing exponentially year after year. It’s time to rethink retail marketing strategies and put the customer at the core of every decision.

Consumers Insights
Key Features

Leverage Consumer Insights to Optimize Customer Acquisition

  • Enrich your customer data with the world's largest cloud-based data management platform to create a holistic picture of your existing customers
  • Identify common attributes and new segments with predictive analytics and retail AI for highly individualized offers and promotions
  • Find new audiences through Consumer Insights’ direct integration with Oracle Data Cloud’s massive data collective, which spans 1500+ retailers, 1000+ product categories, 115 million+ households, 375+ customer attributes, and 5 trillion+ transactions
  • Reduce customer acquisition costs by up to 2.6x
Test drive consumer insights and science products.

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