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Deliver customer-specific insights derived from segmentation analysis, demographic analysis, market basket/product affinity analysis, and promotion analysis to enable a better understanding of your customers and their behavior.
This report displays sales performance by segment and highlights the most valuable segments. It also exhibits disparities in behavior of different segments.
Identify actionable merchandising opportunities across touchpoints, including backorder and returns, top/bottom seller, demand/fulfillment, and price and promotion analysis.
Create customer-segment-specific decision trees using available transaction level data and understand incremental value of all items.
Optimize assortments to available space to maximize planogram performance, return-on-space, sales, revenue, and profits.
Gain actionable insight into your shoppers' behavior across channels and maximize the potential of your data through persona-based workflows and dashboards.
Identify unique patterns within data to create customer-centric and targeted clusters for use in enterprise planning process.
Engage with Oracle Retail Merchandise Operations Learning Subscription and maximize your merchandising solution investment with a modern, learning experience.