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Deliver customer-specific insights derived from segmentation analysis, demographic analysis, market basket/product affinity analysis, and promotion analysis to enable a better understanding of your customers and their behavior.
Identify actionable merchandising opportunities across touchpoints, including backorder and returns, top/bottom seller, demand/fulfillment, and price and promotion analysis.
Create customer-segment-specific decision trees using available transaction level data and understand incremental value of all items.
Optimize assortments to available space to maximize planogram performance, return-on-space, sales, revenue, and profits.
Gain actionable insight into your shoppers' behavior across channels and maximize the potential of your data through persona-based workflows and dashboards.
Identify unique patterns within data to create customer-centric and targeted clusters for use in enterprise planning process.
Engage with Oracle Retail Merchandise Operations Learning Subscription and maximize your merchandising solution investment with a modern, learning experience.