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Oracle Retail Customer Segmentation
Increase the accuracy of retail merchandise and sales plans by effectively identifying, grouping, and targeting customers by channel using multiple methods, including category purchase behavior, demographics, and transaction data. Drive customer-centricity and equip your data science teams with advanced retail science models and tools to enhance localized assortments, targeted offers, and personalized shopping experiences.
Review customer distribution across attributes.
Create an Unbiased View of Core Customers
- Enable localized assortments, targeted offers, and personalized shopping experiences
- Leverage multiple segmentation approaches, including demographics, customer value (RFM), and purchase behavior
- Identify the key attributes related to each customer segment
- Predict how customer shopping patterns evolve over time
- Seamlessly integrate with planning, pricing, offer optimization, and customer engagement solutions
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Evaluate sales performance, customer penetration, and market share across stores, geographies and markets to plan and compete in an evolving landscape of pure play, general merchants, and traditional competitors.
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Remove data quality issues from the equation with machine-learning to enable attribute extraction.
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Oracle Retail Affinity Analysis
Gain actionable insight into your shoppers' behavior across channels and maximize the potential of your data through persona-based workflows and dashboards. Affinity analysis identifies similarities, halo, and cannibalization effects, and shows how store clusters perform relative to each other.
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Oracle Retail Customer Decision Tree and Demand Transference Science
Create customer segment-specific decision trees using available transaction level data and understand the incremental value of all items with an unbiased view of manufacturers.
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Oracle Retail Innovation Workbench
Empower business analysts and data scientists to perform ad hoc analyses and then operationalize the results in a secure workspace using a wide selection of open source tools and languages.