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Oracle Retail Customer Segmentation
Increase the accuracy of retail merchandise and sales plans by effectively identifying, grouping, and targeting customers by channel using multiple methods, including category purchase behavior, demographics, and transaction data. Drive customer-centricity and equip your data science teams with advanced retail science models and tools to enhance localized assortments, targeted offers, and personalized shopping experiences.
Review customer distribution across attributes.
Create an Unbiased View of Core Customers
- Enable localized assortments, targeted offers, and personalized shopping experiences
- Leverage multiple segmentation approaches, including demographics, customer value (RFM), and purchase behavior
- Identify the key attributes related to each customer segment
- Predict how customer shopping patterns evolve over time
- Seamlessly integrate with planning, pricing, offer optimization, and customer engagement solutions
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