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Oracle Retail Affinity Analysis
Gain actionable insight into your shoppers' behavior across channels and maximize the potential of your data through persona-based workflows and dashboards. Affinity analysis identifies similarities, halo and cannibalization effects, and shows how store clusters perform relative to each other.
Leverage science-based insights to understand customer demand drivers.
Aggregate and Analyze Actionable Insight
- Understand the natural similarities between products through affinity analysis
- Examine promotion effectiveness, stock turnover, and drive time across store clusters
- Extend Oracle Retail Merchandising Insights and/or Oracle Retail Customer Insights with analytics that exploit advanced science
- Leverage packaged, role-based dashboards or build your own from thousands of metrics and attributes
- Integrate with data from any source through universal adaptors
- Analyze seamless views of historical performance with respect to item reclassifications and organizational adjustments
Related Solutions
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Oracle Retail Consumer Decision Trees and Demand Transference Science
Create customer-segment-specific decision trees using available transaction level data and understand incremental value of all items.
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Oracle Retail Assortment and Space Optimization Cloud Service
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Oracle Retail Merchandising Insights Cloud Service
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Oracle Retail Advanced Clustering
Identify unique patterns within data to create customer centric and targeted clusters for use in enterprise planning process.
- Oracle Retail Merchandise Operations Learning Subscription
Engage with Oracle Retail Merchandise Operations Learning Subscription and maximize your merchandising solution investment with a modern, learning experience.