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Oracle Retail Affinity Analysis

Predictive and Prescriptive Analysis

Gain actionable insight into your shoppers' behavior across channels and maximize the potential of your data through persona-based workflows and dashboards. Affinity analysis identifies similarities, halo and cannibalization effects, and shows how store clusters perform relative to each other.

Leverage science-based insights to understand customer demand drivers.


Retail Advanced Science Insights Cloud Service

Aggregate and Analyze Actionable Insight

  • Understand the natural similarities between products through affinity analysis
  • Examine promotion effectiveness, stock turnover, and drive time across store clusters
  • Extend Oracle Retail Merchandising Insights and/or Oracle Retail Customer Insights with analytics that exploit advanced science
  • Leverage packaged, role-based dashboards or build your own from thousands of metrics and attributes
  • Integrate with data from any source through universal adaptors
  • Analyze seamless views of historical performance with respect to item reclassifications and organizational adjustments

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