Gain actionable insight into your shoppers' behavior across channels and maximize the potential of your data through persona-based workflows and dashboards. Affinity analysis identifies similarities, halo and cannibalization effects, and shows how store clusters perform relative to each other.
Leverage science-based insights to understand customer demand drivers.
A 360-degree view of the customer provides actionable insights that directly inform merchandising and marketing decisions, from customer segmentation to loyalty and promotional effectiveness.
Create customer-segment-specific decision trees using available transaction level data and understand incremental value of all items.
Optimize assortments to available space to maximize planogram performance, return-on-space, sales, revenue, and profits.
Identify actionable merchandising opportunities across touch points, including backorder and returns, top/bottom seller, demand/fulfillment, and price and promotion analysis.
Identify unique patterns within data to create customer centric and targeted clusters for use in enterprise planning process.
Engage with Oracle Retail Merchandise Operations Learning Subscription and maximize your merchandising solution investment with a modern, learning experience.