Gain actionable insight into your shoppers' behavior across channels and maximize the potential of your data through persona-based workflows and dashboards. Market-basket analysis identifies product affinities and halo and cannibalization effects, and shows how store clusters perform relative to each other.
Leverage science-based insights to understand customer demand drivers.
A 360-degree view of the customer provides actionable insights that directly inform merchandising and marketing decisions, from customer segmentation to loyalty and promotional effectiveness.
Create customer-segment-specific decision trees using available transaction level data and understand incremental value of all items.
Optimize assortments to available space to maximize planogram performance, return-on-space, sales, revenue, and profits.
Identify actionable merchandising opportunities across touch points, including backorder and returns, top/bottom seller, demand/fulfillment, and price and promotion analysis.
Identify unique patterns within data to create customer centric and targeted clusters for use in enterprise planning process.